Apollo.io vs Lusha
Compare Apollo.io and Lusha on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound teams consolidating prospecting data and email sequences
- • Buyers who want a published free/Basic on-ramp
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.
Apollo.io is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Tie
- • Ease of use
- • Contact data
- • Integrations
Choose Apollo.io if: Outbound teams consolidating prospecting data and email sequences
Choose Lusha if: Teams enriching Salesforce/HubSpot/Pipedrive continuously
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • Teams enriching Salesforce/HubSpot/Pipedrive continuously
- • Buyers who need signals and verified contacts as a CRM layer
Free plan available
Apollo.io vs Lusha pricing
Apollo publishes Free/Basic/Professional seats (Basic from $49/month in first-party research). Lusha paid USD list prices were not verified from lusha.com/pricing in this research pass. Confirm current credit packaging on vendor sites.
Apollo.io
From $49.00/user/mo
Lusha
See plans
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Lusha
Starting price not evidenced
No free trial evidenced
- Free$0.00/user/mo
- StarterCustom
- ProPopularCustom
- PremiumCustom
- ScaleCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
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