Apollo.io vs Lusha
Compare Apollo.io and Lusha on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound teams consolidating prospecting data and email sequences
- • Buyers who want a published free/Basic on-ramp
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.
Apollo.io is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Tie
- • Ease of use
- • Contact data
- • Integrations
Choose Apollo.io if: Outbound teams consolidating prospecting data and email sequences
Choose Lusha if: Teams enriching Salesforce/HubSpot/Pipedrive continuously
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • Teams enriching Salesforce/HubSpot/Pipedrive continuously
- • Buyers who need signals and verified contacts as a CRM layer
Free plan available
Feature comparison
Grouped feature support from verified product research for Apollo.io and Lusha.
Core CRM
| Feature | Apollo.io | Lusha | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Moderate | Moderate | Tie |
| Deal management | Moderate | Moderate | Tie |
Sales engagement
| Feature | Apollo.io | Lusha | Winner |
|---|---|---|---|
| Email sync | Not evidenced | Strong | — |
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Strong | Tie |
| Call functionality | Strong | Moderate | Apollo.io |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
| Lead scoring | Not evidenced | Strong | — |
Reporting
| Feature | Apollo.io | Lusha | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Not evidenced | Limited | — |
Platform
| Feature | Apollo.io | Lusha | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Not evidenced | Moderate | — |
| Custom pipelines | Not evidenced | Limited | — |
| Mobile app | Strong | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Apollo.io | Lusha | Winner |
|---|---|---|---|
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Strong | Tie |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Strong | Tie |
| Data export | Strong | Strong | Tie |
| Email outreach | Strong | Strong | Tie |
| Meeting scheduling | Not evidenced | Moderate | — |
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