Apollo.io vs Kaspr
Compare Apollo.io and Kaspr on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Kaspr. Choose Apollo.io when Outbound and growth sales teams. Choose Kaspr when EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
Kaspr is better for
- ✓ Ease of use
Tie
- • Integrations
- • Value for money
Choose Apollo.io if: Outbound and growth sales teams
Choose Kaspr if: EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome
Kaspr
LinkedIn-centric EU/EMEA B2B contact capture (Chrome) — Free plan; Starter from $49/mo annual headline.
Best for
- • EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome
- • Buyers who want Free evaluation and clear annual Starter/Business headlines
- • Teams that need phone/email reveals into CRM more than a built-in sequencer
Starting from $49.00/user/mo
Free plan available
Apollo.io vs Kaspr at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useKaspr
Apollo.io
Kaspr
- Contact dataApollo.io
Apollo.io
Kaspr
- ProspectingApollo.io
Apollo.io
Kaspr
- Email outreachApollo.io
Apollo.io
Kaspr
- IntegrationsTie
Apollo.io
Kaspr
Which sales intelligence is better for you?
Quick picks based on fit — not a universal ranking.
- → Apollo.io
Best for contact data
Stronger data enrichment availability
- → Apollo.io
Best for prospecting
Apollo.io leads on prospecting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apollo.io
Best for email outreach
Apollo.io leads on email outreach (8/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Kaspr
Best for ease of use
Kaspr leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Contact data
Apollo.io winsApollo.io
Stronger data enrichment availability
Kaspr
Trails Apollo.io on this criterion
Prospecting
Apollo.io winsApollo.io
Apollo.io leads on prospecting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Kaspr
Trails Apollo.io on this criterion
Email outreach
Apollo.io winsApollo.io
Apollo.io leads on email outreach (8/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Kaspr
Trails Apollo.io on this criterion
Integrations
TieApollo.io
Apollo.io and Kaspr are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Kaspr
Apollo.io and Kaspr are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
TieApollo.io
Apollo.io and Kaspr are close on value for money (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Kaspr
Apollo.io and Kaspr are close on value for money (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose Apollo.io if
- Outbound and growth sales teams
- RevOps teams consolidating data + engagement
- Buyers who need prospecting more than classic CRM boards
Choose Kaspr if
- EMEA/EU-leaning SMB and mid-market teams prospecting via LinkedIn + Chrome
- Buyers who want Free evaluation and clear annual Starter/Business headlines
- Teams that need phone/email reveals into CRM more than a built-in sequencer
Related comparisons
Alternatives to consider
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
RocketReach
B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.
Amplemarket
AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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