SoftwareGlimpse

Apollo.io vs Closely

Compare Apollo.io and Closely on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20268 evidence sources22 screenshotsHow we compare
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Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound and growth sales teams
  • • RevOps teams consolidating data + engagement
  • • Buyers who need prospecting more than classic CRM boards

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apollo.io and Closely. Choose Apollo.io when Outbound and growth sales teams. Choose Closely when B2B outbound teams automating LinkedIn + email. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Apollo.io is better for

  • ✓ Email outreach
  • ✓ Value for money

Closely is better for

  • ✓ Prospecting

Tie

  • • Ease of use
  • • Integrations

Choose Apollo.io if: Outbound and growth sales teams

Choose Closely if: B2B outbound teams automating LinkedIn + email

See detailed comparison ↓
Closely logo

Closely

6.4/10

LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.

Best for

  • • B2B outbound teams automating LinkedIn + email
  • • Agencies needing white-label outreach infrastructure
  • • Teams that want transparent mid-market automation pricing

Starting from $29.00/user/mo

No free plan

Visit Closely
Read review

Comparison scorecard

Criterion-by-criterion results for Apollo.io and Closely. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Tie

    Apollo.io and Closely are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Closely7/10

  • Contact data

    Coverage and quality of contact data.

    Depends

    Apollo.io vs Closely on contact data is not a scored universal winner in current research — choose by job fit.

    Apollo.ioDepends
    CloselyDepends

  • Prospecting

    Prospecting workflow strength.

    Closely

    Stronger coverage across prospecting, lead scoring, data enrichment.

    Apollo.ioWeaker
    CloselyStronger

  • Email outreach

    Outreach sequencing and deliverability tooling.

    Apollo.io

    Apollo.io leads on email outreach (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    CloselyWeaker

  • Integrations

    Important third-party integrations.

    Tie

    Apollo.io and Closely are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Closely7/10

  • Value for money

    Capability relative to total cost of ownership.

    Apollo.io

    Better for value for money

    Apollo.io7/10
    Closely7/10

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.