Apollo.io vs Closely
Compare Apollo.io and Closely on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Closely. Choose Apollo.io when Outbound and growth sales teams. Choose Closely when B2B outbound teams automating LinkedIn + email. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Email outreach
- ✓ Value for money
Closely is better for
- ✓ Prospecting
Tie
- • Ease of use
- • Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Closely if: B2B outbound teams automating LinkedIn + email
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
Apollo.io vs Closely pricing
Apollo.io researched starting price from $49/mo; a free plan is researched. Closely researched starting price from $29/mo. Affiliate economics excluded.
Apollo.io
From $49.00/user/mo
Closely
From $29.00/user/mo
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Closely
Starting from $29.00/user/mo
Free trial available
- Starter$29.00/mo
- 1 LinkedIn account sender + unlimited email accounts; white-label included.
- linkedin accounts: 1
- GrowthPopular$87.00/mo
- 3 LinkedIn accounts; bonus credits (3,000/mo).
- linkedin accounts: 3
- bonus credits monthly: 3000
- Essential$145.00/mo
- 5 LinkedIn accounts; bonus credits (5,000/mo).
- linkedin accounts: 5
- bonus credits monthly: 5000
- CustomCustom
- Custom LinkedIn accounts/credits; agency white-label unlimited option referenced at $999/mo in FAQ.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Closely
$435.00/mo
+$300.00/mo — Apollo.io costs more
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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