Apollo.io vs Closely
Compare Apollo.io and Closely on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Closely. Choose Apollo.io when Outbound and growth sales teams. Choose Closely when B2B outbound teams automating LinkedIn + email. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Email outreach
- ✓ Value for money
Closely is better for
- ✓ Prospecting
Tie
- • Ease of use
- • Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Closely if: B2B outbound teams automating LinkedIn + email
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Apollo.io
Strengths in greenPros
- Stronger on email outreach
- Stronger on value for money
Cons
- Trails on prospecting
Best for
Outbound and growth sales teams
Closely
Trade-offs in redPros
- Stronger on prospecting
Cons
- Trails on email outreach
- Trails on value for money
Best for
B2B outbound teams automating LinkedIn + email
Choose if…
Choose Apollo.io if
- Outbound and growth sales teams
- RevOps teams consolidating data + engagement
- Buyers who need prospecting more than classic CRM boards
Choose Closely if
- B2B outbound teams automating LinkedIn + email
- Agencies needing white-label outreach infrastructure
- Teams that want transparent mid-market automation pricing
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