Apollo.io vs Closely
Compare Apollo.io and Closely on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Closely. Choose Apollo.io when Outbound and growth sales teams. Choose Closely when B2B outbound teams automating LinkedIn + email. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Email outreach
- ✓ Value for money
Closely is better for
- ✓ Prospecting
Tie
- • Ease of use
- • Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Closely if: B2B outbound teams automating LinkedIn + email
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
8
Criteria
6
Screenshots
22
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apollo.io Pricing | Apollo.io | official-pricing-page |
| Apollo.io | Apollo.io | official-product-page |
| Apollo Conversations | Apollo.io | official-product-page |
| Closely Pricing | Closely | official-pricing-page |
| Closely | Closely | official-product-page |
| Closely LinkedIn Automation | Closely | official-product-page |
| Closely Sales AI Agents | Closely | official-product-page |
| Closely Data Enrichment | Closely | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.