SoftwareGlimpse

Apollo.io vs Clearbit

Apollo.io fits outbound and growth sales teams; Clearbit fits hubspot customers that need crm and inbound enrichment via breeze intelligence / clearbit.

Independently recommendedLast updated Aug 18, 20268 evidence sources16 screenshotsHow we compare
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Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound and growth sales teams
  • • RevOps teams consolidating data + engagement
  • • Buyers who need prospecting more than classic CRM boards

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apollo.io and Clearbit. Choose Apollo.io when Outbound and growth sales teams. Choose Clearbit when HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Apollo.io is better for

  • ✓ Contact data
  • ✓ Prospecting
  • ✓ Email outreach
  • ✓ Value for money

Clearbit is better for

  • ✓ Ease of use
  • ✓ Integrations

Choose Apollo.io if: Outbound and growth sales teams

Choose Clearbit if: HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit

See detailed comparison ↓
Clearbit logo

Clearbit

6.3/10

HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.

Best for

  • • HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
  • • Marketing and RevOps teams prioritizing form and CRM fill quality
  • • Buyers who want enrichment without standing up a separate prospecting database

No free plan

Visit Clearbit
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose Apollo.io if…

  • Outbound and growth sales teams
  • RevOps teams consolidating data + engagement
  • Buyers who need prospecting more than classic CRM boards
  • You prioritize contact data

Choose Clearbit if…

  • HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
  • Marketing and RevOps teams prioritizing form and CRM fill quality
  • Buyers who want enrichment without standing up a separate prospecting database
  • You prioritize ease of use

Overall recommendation

There is no universal winner between Apollo.io and Clearbit. Choose Apollo.io when Outbound and growth sales teams. Choose Clearbit when HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Key trade-off

Apollo.io trades toward contact data; Clearbit trades toward ease of use.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useClearbit winsClearbit leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Contact dataApollo.io winsStronger lead management availability
ProspectingApollo.io winsApollo.io leads on prospecting (8/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email outreachApollo.io winsApollo.io leads on email outreach (8/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsClearbit winsClearbit leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueApollo.io winsBetter for value for money

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureApollo.ioClearbit
Contact managementStrongStrong
Lead managementStrongModerate
Pipeline managementModerateNot evidenced
Deal managementModerateNot evidenced

Sales engagement

FeatureApollo.ioClearbit
Email trackingStrongNot evidenced
Email sequencesStrongModerate
Call functionalityStrongNot evidenced
Workflow automationStrongNot evidenced
Sales automationStrongNot evidenced
Lead scoringNot evidencedModerate

Reporting

FeatureApollo.ioClearbit
ReportingStrongModerate

Platform

FeatureApollo.ioClearbit
IntegrationsStrongStrong
Mobile appStrongNot evidenced
AI assistanceStrongStrong

Additional capabilities

FeatureApollo.ioClearbit
ProspectingStrongModerate
Data enrichmentStrongStrong
Contact dataStrongStrong
CRM syncStrongStrong
List buildingStrongNot evidenced
Data exportStrongNot evidenced
Email outreachStrongModerate

Pricing comparison

Pricing evidence last checked Sep 7, 2026.

Apollo.io logo

Apollo.io

From $49.00/user/mo

Free plan availableFree trial available
  • Free$0.00/user/mo
  • Basic$49.00/user/mo
  • Professional$99.00/user/mo
  • EnterpriseCustom
Clearbit logo

Clearbit

No free planNo free trial evidenced
  • Enrichment Credits (HubSpot)Custom

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsApollo.ioClearbit
5~$245.00/mo (5 × starting seat)—
10~$490.00/mo (10 × starting seat)—
25~$1,225.00/mo (25 × starting seat)—
50~$2,450.00/mo (50 × starting seat)—

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Apollo.io researched starting price from $49/mo; a free plan is researched. Clearbit starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Apollo.io

    Best for contact data

    Stronger lead management availability

  • → Apollo.io

    Best for prospecting

    Apollo.io leads on prospecting (8/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Apollo.io

    Best for email outreach

    Apollo.io leads on email outreach (8/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Clearbit

    Best for ease of use

    Clearbit leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Clearbit

    Best for integrations

    Clearbit leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Apollo.io vs Clearbit — not generic category copy.

  • Contact data

    Apollo.io ahead

    On contact data, Apollo.io is ahead. Apollo.io: Stronger lead management availability. Clearbit: Trails Apollo.io on this criterion. Feature evidence also diverges on Lead management (Apollo.io: Strong; Clearbit: Moderate); Email sequences (Apollo.io: Strong; Clearbit: Moderate); Reporting (Apollo.io: Strong; Clearbit: Moderate).

  • Prospecting

    Apollo.io ahead

    On prospecting, Apollo.io is ahead. Apollo.io: Apollo.io leads on prospecting (8/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Clearbit: Trails Apollo.io on this criterion.

  • Email outreach

    Apollo.io ahead

    On email outreach, Apollo.io is ahead. Apollo.io: Apollo.io leads on email outreach (8/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Clearbit: Trails Apollo.io on this criterion.

  • Integrations

    Clearbit ahead

    On integrations, Clearbit is ahead. Apollo.io: Trails Clearbit on this criterion. Clearbit: Clearbit leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    Apollo.io ahead

    On value for money, Apollo.io is ahead. Apollo.io: Better for value for money. Clearbit: Trails Apollo.io on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Apollo.io logo

Apollo.io

Pros

  • Stronger on contact data
  • Stronger on prospecting
  • Stronger on email outreach
  • Stronger on value for money

Cons

  • Trails on ease of use
  • Trails on integrations
Clearbit logo

Clearbit

Pros

  • Stronger on ease of use
  • Stronger on integrations

Cons

  • Trails on contact data
  • Trails on prospecting
  • Trails on email outreach

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

Apollo.io

  • Trails on ease of use relative to Clearbit

Clearbit

  • Stronger on ease of use: Clearbit leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Integrations

Overlaps and exclusives from product integration data when available.

Apollo.io: Strong. Clearbit: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Apollo.io if…

  • You need Clearbit's stronger ease of use more than Apollo.io's strengths
  • You need Clearbit's stronger integrations more than Apollo.io's strengths
  • Your primary fit looks closer to: HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
  • Your primary fit looks closer to: Marketing and RevOps teams prioritizing form and CRM fill quality

Don't choose Clearbit if…

  • You need Apollo.io's stronger contact data more than Clearbit's strengths
  • You need Apollo.io's stronger prospecting more than Clearbit's strengths
  • You need Apollo.io's stronger email outreach more than Clearbit's strengths
  • Your primary fit looks closer to: Outbound and growth sales teams

Alternatives worth considering

When neither product is the right fit.

  • Lusha logoLusha

    B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.

  • RocketReach logoRocketReach

    B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.

  • Amplemarket logoAmplemarket

    AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.

  • Closely logoClosely

    LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.

Final verdict

Scenario-level close — not a repeat of the intro.

Apollo.io wins when…

Outbound and growth sales teams

Clearbit wins when…

HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit

  • Best for contact dataApollo.io
  • Best for prospectingApollo.io
  • Best for email outreachApollo.io
  • Best for ease of useClearbit

Which one should you choose?

Choose Apollo.io if:

  • Outbound and growth sales teams
  • RevOps teams consolidating data + engagement
  • Buyers who need prospecting more than classic CRM boards

Choose Clearbit if:

  • HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
  • Marketing and RevOps teams prioritizing form and CRM fill quality
  • Buyers who want enrichment without standing up a separate prospecting database

Product screenshots

Real product UI from our media library — no placeholders.

Apollo.io

  • Apollo product interface overview from the official homepage.
  • Outbound prospecting product view from Apollo homepage.
  • Inbound engagement product view from Apollo homepage.
  • Data enrichment product view from Apollo homepage.

Clearbit

  • Official Clearbit UI: person + company enrichment panel inside a CRM record.
  • Official HubSpot Clearbit marketing UI: enriched contact fit card with firmographics.
  • Official HubSpot Clearbit marketing UI: form shortening before/after enrichment.
  • Official HubSpot Clearbit product screenshot from the Clearbit product page.

FAQ

Is Apollo.io better than Clearbit?
There is no universal winner between Apollo.io and Clearbit. Choose Apollo.io when Outbound and growth sales teams. Choose Clearbit when HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Which is easier to use?
Clearbit leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which sales intelligence fits which team?
Apollo.io: Outbound and growth sales teams Clearbit: HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
Does Apollo.io or Clearbit have a free plan?
Apollo.io: Free plan available. Clearbit: No free plan.
How does Apollo.io vs Clearbit pricing compare?
Apollo.io starts from $49.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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