ACT! vs Zendesk Sell
Compare ACT! and Zendesk Sell on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Zendesk Sell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Zendesk Sell is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Value for money
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Zendesk Sell if: Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.
Zendesk Sell
Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.
Best for
- • Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.
Starting from $19.00/user/mo
No free plan
ACT! vs Zendesk Sell at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useZendesk Sell
ACT!
Zendesk Sell
- Pipeline managementZendesk Sell
ACT!
Zendesk Sell
- Sales automationZendesk Sell
ACT!
Zendesk Sell
- Email capabilitiesZendesk Sell
ACT!
Zendesk Sell
- ReportingZendesk Sell
ACT!
Zendesk Sell
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Zendesk Sell
Best for ease of use
Zendesk Sell leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Zendesk Sell
Best for pipeline management
Zendesk Sell leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Zendesk Sell
Best for sales automation
Zendesk Sell leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Zendesk Sell winsACT!
Trails Zendesk Sell on this criterion
Zendesk Sell
Zendesk Sell leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Zendesk Sell winsACT!
Trails Zendesk Sell on this criterion
Zendesk Sell
Zendesk Sell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Zendesk Sell winsACT!
Trails Zendesk Sell on this criterion
Zendesk Sell
Zendesk Sell leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Zendesk Sell winsACT!
Trails Zendesk Sell on this criterion
Zendesk Sell
Zendesk Sell leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
TieACT!
ACT! and Zendesk Sell are close on value for money (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Zendesk Sell
ACT! and Zendesk Sell are close on value for money (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Zendesk Sell if
- Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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