ACT! vs Pipedrive
Compare ACT! and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
ACT! vs Pipedrive at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of usePipedrive
ACT!
Pipedrive
- Pipeline managementPipedrive
ACT!
Pipedrive
- Sales automationPipedrive
ACT!
Pipedrive
- Email capabilitiesPipedrive
ACT!
Pipedrive
- ReportingPipedrive
ACT!
Pipedrive
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Pipedrive
Best for ease of use
Pipedrive leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipedrive
Best for pipeline management
Pipedrive leads on pipeline management (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipedrive
Best for sales automation
Pipedrive leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Pipedrive winsACT!
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on pipeline management (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Pipedrive winsACT!
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Pipedrive winsACT!
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Pipedrive winsACT!
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Pipedrive winsACT!
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Pipedrive if
- Pipeline UX and seat pricing fit SMB sales teams
- Lite works for solo pipeline tracking; Growth for email/automation
- Sales-first CRM rather than service/marketing suite
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Pipedrive?
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- Independent criterion outcomes
- No invented scores or prices
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