ACT! vs Nutshell
Compare ACT! and Nutshell on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Nutshell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Nutshell is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Nutshell if: Nutshell fits many small-business CRM evaluations
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Best for
- • Nutshell fits many small-business CRM evaluations
- • Nutshell is evaluated here as a CRM/sales tool
- • Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Starting from $13.00/user/mo
No free plan
ACT! vs Nutshell at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useNutshell
ACT!
Nutshell
- Pipeline managementNutshell
ACT!
Nutshell
- Sales automationNutshell
ACT!
Nutshell
- Email capabilitiesNutshell
ACT!
Nutshell
- ReportingNutshell
ACT!
Nutshell
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Nutshell
Best for ease of use
Nutshell leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nutshell
Best for pipeline management
Nutshell leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nutshell
Best for sales automation
Nutshell leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Nutshell winsACT!
Trails Nutshell on this criterion
Nutshell
Nutshell leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Nutshell winsACT!
Trails Nutshell on this criterion
Nutshell
Nutshell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Nutshell winsACT!
Trails Nutshell on this criterion
Nutshell
Nutshell leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Nutshell winsACT!
Trails Nutshell on this criterion
Nutshell
Nutshell leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Nutshell winsACT!
Trails Nutshell on this criterion
Nutshell
Nutshell leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Nutshell if
- Nutshell fits many small-business CRM evaluations
- Nutshell is evaluated here as a CRM/sales tool
- Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Nutshell?
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- Independent criterion outcomes
- No invented scores or prices
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