ACT! vs Nimble
ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Nimble fits social and relationship crm with gmail/outlook sync, contact enrichment, and a single business plan for teams.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
No free plan
VS
Our verdict
There is no universal winner between ACT! and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Nimble is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Nimble if: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Nimble
Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams.
Best for
- • Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- • Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams
Starting from $24.90/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose ACT! if…
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Nimble if…
- Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams
- You prioritize ease of use
- You prioritize pipeline management
Overall recommendation
There is no universal winner between ACT! and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Nimble's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Nimble wins | Nimble leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Nimble wins | Nimble leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Nimble wins | Nimble leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Nimble wins | Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Nimble wins | Nimble leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Nimble wins | Stronger custom pipelines availability |
| Integrations | Nimble wins | Nimble leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Nimble wins | Nimble leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Nimble wins | Nimble leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Nimble wins | Nimble leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | ACT! | Nimble |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | ACT! | Nimble |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Workflow automation | Moderate | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | ACT! | Nimble |
|---|---|---|
| Reporting | Moderate | Strong |
Platform
| Feature | ACT! | Nimble |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Moderate | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
ACT!
- ACT! (contact sales)Custom
Nimble
From $24.90/user/mo
- Business$24.90/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | ACT! | Nimble |
|---|---|---|
| 5 | — | ~$124.50/mo (Business × 5) |
| 10 | — | ~$249.00/mo (Business × 10) |
| 25 | — | ~$622.50/mo (Business × 25) |
| 50 | — | ~$1,245.00/mo (Business × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Pricing notes use verified research when available for ACT! and Nimble. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Nimble
Best for ease of use
Nimble leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for pipeline management
Nimble leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for sales automation
Nimble leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for ACT! vs Nimble — not generic category copy.
Pipeline management
Nimble aheadOn pipeline management, Nimble is ahead. ACT!: Trails Nimble on this criterion. Nimble: Nimble leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (ACT!: Moderate; Nimble: Strong); Reporting (ACT!: Moderate; Nimble: Strong); Custom pipelines (ACT!: Moderate; Nimble: Strong).
Email capabilities
Nimble aheadOn email capabilities, Nimble is ahead. ACT!: Trails Nimble on this criterion. Nimble: Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Nimble aheadOn sales automation, Nimble is ahead. ACT!: Trails Nimble on this criterion. Nimble: Nimble leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Nimble aheadOn reporting, Nimble is ahead. ACT!: Trails Nimble on this criterion. Nimble: Nimble leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
Nimble aheadOn value for money, Nimble is ahead. ACT!: Trails Nimble on this criterion. Nimble: Nimble leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
ACT!
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Nimble
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
ACT!
- Trails on ease of use relative to Nimble
- Trails on administration relative to Nimble
Nimble
- Stronger on ease of use: Nimble leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Nimble leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
ACT!: Strong. Nimble: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose ACT! if…
- You need Nimble's stronger ease of use more than ACT!'s strengths
- You need Nimble's stronger pipeline management more than ACT!'s strengths
- You need Nimble's stronger sales automation more than ACT!'s strengths
- Your primary fit looks closer to: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Don't choose Nimble if…
- Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
ACT! wins when…
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Nimble wins when…
Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Best for ease of useNimble
- Best for pipeline managementNimble
- Best for sales automationNimble
Which one should you choose?
Choose ACT! if:
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Nimble if:
- Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams
Product screenshots
Real product UI from our media library — no placeholders.
FAQ
- Is ACT! better than Nimble?
- There is no universal winner between ACT! and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Nimble leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Nimble: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Which is stronger for sales automation?
- Nimble leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does ACT! or Nimble have a free plan?
- ACT!: No free plan. Nimble: No free plan.
- How does ACT! vs Nimble pricing compare?
- Nimble starts from $24.90/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewACT! review
- reviewNimble review
- pricingACT! pricing
- pricingNimble pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativeCapsule alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between ACT! and Nimble?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
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- No invented scores or prices
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