SoftwareGlimpse

ACT! vs Dynamics 365

ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Dynamics 365 fits best fit for mid-market/enterprise teams already standardized on microsoft 365, teams, outlook, and power platform.

Independently recommendedLast updated Sep 24, 20267 evidence sources14 screenshotsHow we compare
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ACT! logo

ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

  • • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

No free plan

Visit ACT!
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between ACT! and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

  • ✓ Ease of use
  • ✓ Administration
  • ✓ Value for money

Dynamics 365 is better for

  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Email capabilities
  • ✓ Reporting

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform

See detailed comparison ↓
Microsoft Dynamics 365 logo

Dynamics 365

7.3/10

Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.

Best for

  • • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
  • • Strong when Microsoft ecosystem leverage and IT support are present
  • • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools

Starting from $65.00/user/mo

No free plan

Visit Dynamics 365
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose ACT! if…

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
  • You prioritize ease of use
  • You prioritize administration

Choose Dynamics 365 if…

  • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
  • Strong when Microsoft ecosystem leverage and IT support are present
  • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools
  • You prioritize pipeline management

Overall recommendation

There is no universal winner between ACT! and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

ACT! trades toward ease of use; Dynamics 365 trades toward pipeline management.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useACT! winsACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesDynamics 365 winsDynamics 365 leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationDynamics 365 winsDynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesDynamics 365 winsDynamics 365 leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ReportingDynamics 365 winsDynamics 365 leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationDynamics 365 winsDynamics 365 leads on customization (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsDynamics 365 winsDynamics 365 leads on integrations (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationACT! winsACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityDynamics 365 winsDynamics 365 leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueACT! winsACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureACT!Dynamics 365
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureACT!Dynamics 365
Email syncStrongStrong
Email trackingStrongModerate
Workflow automationModerateStrong
Sales automationStrongModerate

Reporting

FeatureACT!Dynamics 365
ReportingModerateStrong
ForecastingNot evidencedModerate

Platform

FeatureACT!Dynamics 365
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesModerateNot evidenced
Mobile appStrongStrong
AI assistanceNot evidencedModerate

Additional capabilities

FeatureACT!Dynamics 365
Data enrichmentNot evidencedModerate

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

ACT! logo

ACT!

No free planFree trial available
  • ACT! (contact sales)Custom
Microsoft Dynamics 365 logo

Dynamics 365

From $65.00/user/mo

No free planFree trial available
  • Sales Professional$65.00/user/mo
  • Sales Enterprise$105.00/user/mo
  • Sales Premium$150.00/user/mo
  • Microsoft Relationship SalesCustom

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsACT!Dynamics 365
5—~$325.00/mo (Sales Professional × 5)
10—~$650.00/mo (Sales Professional × 10)
25—~$1,625.00/mo (Sales Professional × 25)
50—~$3,250.00/mo (Sales Professional × 50)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Pricing notes use verified research when available for ACT! and Dynamics 365. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → ACT!

    Best for ease of use

    ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → ACT!

    Best for administration

    ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → ACT!

    Best for value for money

    ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Dynamics 365

    Best for pipeline management

    Dynamics 365 leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Dynamics 365

    Best for sales automation

    Dynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Dynamics 365

    Best for email capabilities

    Dynamics 365 leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for ACT! vs Dynamics 365 — not generic category copy.

  • Pipeline management

    Dynamics 365 ahead

    On pipeline management, Dynamics 365 is ahead. ACT!: Trails Dynamics 365 on this criterion. Dynamics 365: Dynamics 365 leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Email tracking (ACT!: Strong; Dynamics 365: Moderate); Workflow automation (ACT!: Moderate; Dynamics 365: Strong); Sales automation (ACT!: Strong; Dynamics 365: Moderate).

  • Email capabilities

    Dynamics 365 ahead

    On email capabilities, Dynamics 365 is ahead. ACT!: Trails Dynamics 365 on this criterion. Dynamics 365: Dynamics 365 leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Sales automation

    Dynamics 365 ahead

    On sales automation, Dynamics 365 is ahead. ACT!: Trails Dynamics 365 on this criterion. Dynamics 365: Dynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    Dynamics 365 ahead

    On reporting, Dynamics 365 is ahead. ACT!: Trails Dynamics 365 on this criterion. Dynamics 365: Dynamics 365 leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    ACT! ahead

    On value for money, ACT! is ahead. ACT!: ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Dynamics 365: Trails ACT! on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

ACT! logo

ACT!

Pros

  • Stronger on ease of use
  • Stronger on administration
  • Stronger on value for money

Cons

  • Trails on pipeline management
  • Trails on sales automation
  • Trails on email capabilities
Microsoft Dynamics 365 logo

Dynamics 365

Pros

  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on email capabilities
  • Stronger on reporting

Cons

  • Trails on ease of use
  • Trails on administration
  • Trails on value for money

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

ACT!

  • Stronger on ease of use: ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Dynamics 365

  • Trails on ease of use relative to ACT!
  • Trails on administration relative to ACT!

Integrations

Overlaps and exclusives from product integration data when available.

ACT!: Strong. Dynamics 365: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose ACT! if…

  • You need Dynamics 365's stronger pipeline management more than ACT!'s strengths
  • You need Dynamics 365's stronger sales automation more than ACT!'s strengths
  • You need Dynamics 365's stronger email capabilities more than ACT!'s strengths
  • Your primary fit looks closer to: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform

Don't choose Dynamics 365 if…

  • You need ACT!'s stronger ease of use more than Dynamics 365's strengths
  • You need ACT!'s stronger administration more than Dynamics 365's strengths
  • You need ACT!'s stronger value for money more than Dynamics 365's strengths
  • Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Alternatives worth considering

When neither product is the right fit.

  • HubSpot logoHubSpot

    AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Pipedrive logoPipedrive

    Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Capsule CRM logoCapsule

    Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.

  • Freshworks logoFreshsales

    Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

ACT! wins when…

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Dynamics 365 wins when…

Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform

  • Best for ease of useACT!
  • Best for administrationACT!
  • Best for value for moneyACT!
  • Best for pipeline managementDynamics 365

Which one should you choose?

Choose ACT! if:

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Choose Dynamics 365 if:

  • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
  • Strong when Microsoft ecosystem leverage and IT support are present
  • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools

Product screenshots

Real product UI from our media library — no placeholders.

Dynamics 365

  • Official Dynamics 365 Sales product marketing visual.
  • Sales pipeline / opportunity workspace as shown on the official Sales page.
  • Catch up on pipeline with Microsoft Copilot prompts.
  • Opportunity summaries and engagement preparation UI.

FAQ

Is ACT! better than Dynamics 365?
There is no universal winner between ACT! and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Dynamics 365: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
Which is stronger for sales automation?
Dynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does ACT! or Dynamics 365 have a free plan?
ACT!: No free plan. Dynamics 365: No free plan.
How does ACT! vs Dynamics 365 pricing compare?
Dynamics 365 starts from $65.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between ACT! and Dynamics 365?

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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