SoftwareGlimpse

ACT! vs Dynamics 365

Compare ACT! and Dynamics 365 on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20267 evidence sources14 screenshotsHow we compare

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ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

• ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
• Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.

No free plan

VS

Our verdict

No universal winner

There is no universal winner between ACT! and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

✓ Ease of use
✓ Administration
✓ Value for money

Dynamics 365 is better for

✓ Pipeline management
✓ Sales automation
✓ Email capabilities
✓ Reporting

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform

See detailed comparison ↓

Dynamics 365

7.3/10

Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.

Best for

• Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
• Strong when Microsoft ecosystem leverage and IT support are present
• Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.

Starting from $65.00/user/mo

No free plan

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ACT! vs Dynamics 365 at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Ease of useACT!
ACT!
Dynamics 365
Pipeline managementDynamics 365
ACT!
Dynamics 365
Sales automationDynamics 365
ACT!
Dynamics 365
Email capabilitiesDynamics 365
ACT!
Dynamics 365
ReportingDynamics 365
ACT!
Dynamics 365

Which CRM is better for you?

Quick picks based on fit — not a universal ranking.

→ ACT!
Best for ease of use
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ ACT!
Best for administration
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ ACT!
Best for value for money
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Dynamics 365
Best for pipeline management
Dynamics 365 leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Dynamics 365
Best for sales automation
Dynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Dynamics 365
Best for email capabilities
Dynamics 365 leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

Pipeline management
Dynamics 365 wins
ACT!
Trails Dynamics 365 on this criterion
Dynamics 365
Dynamics 365 leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Dynamics 365 wins
ACT!
Trails Dynamics 365 on this criterion
Dynamics 365
Dynamics 365 leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Dynamics 365 wins
ACT!
Trails Dynamics 365 on this criterion
Dynamics 365
Dynamics 365 leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Dynamics 365 wins
ACT!
Trails Dynamics 365 on this criterion
Dynamics 365
Dynamics 365 leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
ACT! wins
ACT!
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Dynamics 365
Trails ACT! on this criterion

Which should you choose?

Choose ACT! if

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.

Choose Dynamics 365 if

Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
Strong when Microsoft ecosystem leverage and IT support are present
Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

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Independent criterion outcomes
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