SoftwareGlimpse

ACT! vs Creatio

ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Creatio fits creatio targets mid-market sales/cx needs.

Independently recommendedLast updated Sep 24, 20266 evidence sources14 screenshotsHow we compare
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ACT! logo

ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

  • • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

No free plan

Visit ACT!
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between ACT! and Creatio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

  • ✓ Administration

Creatio is better for

  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Email capabilities
  • ✓ Reporting

Tie

  • • Ease of use

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Creatio if: Creatio targets mid-market sales/CX needs

See detailed comparison ↓
Creatio logo

Creatio

7.3/10

No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.

Best for

  • • Creatio targets mid-market sales/CX needs
  • • Creatio competes in enterprise/mid-market CRM evaluations
  • • Sales/CX CRM focus

Starting from $40.00/user/mo

No free plan

Visit Creatio
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose ACT! if…

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
  • You prioritize administration

Choose Creatio if…

  • Creatio targets mid-market sales/CX needs
  • Creatio competes in enterprise/mid-market CRM evaluations
  • Sales/CX CRM focus
  • You prioritize pipeline management

Overall recommendation

There is no universal winner between ACT! and Creatio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

ACT! trades toward administration; Creatio trades toward pipeline management.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useTieACT! and Creatio are close on ease of use (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesCreatio winsCreatio leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationCreatio winsCreatio leads on sales automation (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesCreatio winsCreatio leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ReportingCreatio winsCreatio leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationCreatio winsCreatio leads on customization (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsCreatio winsCreatio leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationACT! winsACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityCreatio winsCreatio leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueCreatio winsCreatio leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureACT!Creatio
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureACT!Creatio
Email syncStrongStrong
Email trackingStrongNot evidenced
Workflow automationModerateStrong
Sales automationStrongStrong

Reporting

FeatureACT!Creatio
ReportingModerateStrong
ForecastingNot evidencedStrong

Platform

FeatureACT!Creatio
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesModerateStrong
Mobile appStrongStrong
AI assistanceNot evidencedStrong

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

ACT! logo

ACT!

No free planFree trial available
  • ACT! (contact sales)Custom
Creatio logo

Creatio

From $40.00/user/mo

No free planFree trial available
  • Growth$40.00/user/mo
  • Enterprise$75.00/user/mo
  • UnlimitedCustom

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsACT!Creatio
5—~$200.00/mo (Growth × 5)
10—~$400.00/mo (Growth × 10)
25—~$1,000.00/mo (Growth × 25)
50—~$2,000.00/mo (Growth × 50)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Pricing notes use verified research when available for ACT! and Creatio. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → ACT!

    Best for administration

    ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Creatio

    Best for pipeline management

    Creatio leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Creatio

    Best for sales automation

    Creatio leads on sales automation (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Creatio

    Best for email capabilities

    Creatio leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for ACT! vs Creatio — not generic category copy.

  • Pipeline management

    Creatio ahead

    On pipeline management, Creatio is ahead. ACT!: Trails Creatio on this criterion. Creatio: Creatio leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (ACT!: Moderate; Creatio: Strong); Reporting (ACT!: Moderate; Creatio: Strong); Custom pipelines (ACT!: Moderate; Creatio: Strong).

  • Email capabilities

    Creatio ahead

    On email capabilities, Creatio is ahead. ACT!: Trails Creatio on this criterion. Creatio: Creatio leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Sales automation

    Creatio ahead

    On sales automation, Creatio is ahead. ACT!: Trails Creatio on this criterion. Creatio: Creatio leads on sales automation (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    Creatio ahead

    On reporting, Creatio is ahead. ACT!: Trails Creatio on this criterion. Creatio: Creatio leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    Creatio ahead

    On value for money, Creatio is ahead. ACT!: Trails Creatio on this criterion. Creatio: Creatio leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

ACT! logo

ACT!

Pros

  • Stronger on administration

Cons

  • Trails on pipeline management
  • Trails on sales automation
  • Trails on email capabilities
Creatio logo

Creatio

Pros

  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on email capabilities
  • Stronger on reporting

Cons

  • Trails on administration

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

ACT!

  • Comparable ease of use to Creatio
  • Stronger on administration: ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Creatio

  • Comparable ease of use to ACT!
  • Trails on administration relative to ACT!

Integrations

Overlaps and exclusives from product integration data when available.

ACT!: Strong. Creatio: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose ACT! if…

  • You need Creatio's stronger pipeline management more than ACT!'s strengths
  • You need Creatio's stronger sales automation more than ACT!'s strengths
  • You need Creatio's stronger email capabilities more than ACT!'s strengths
  • Your primary fit looks closer to: Creatio targets mid-market sales/CX needs

Don't choose Creatio if…

  • You need ACT!'s stronger administration more than Creatio's strengths
  • Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Alternatives worth considering

When neither product is the right fit.

  • HubSpot logoHubSpot

    AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Pipedrive logoPipedrive

    Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Capsule CRM logoCapsule

    Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.

  • Freshworks logoFreshsales

    Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

ACT! wins when…

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Creatio wins when…

Creatio targets mid-market sales/CX needs

  • Best for administrationACT!
  • Best for pipeline managementCreatio
  • Best for sales automationCreatio
  • Best for email capabilitiesCreatio

Which one should you choose?

Choose ACT! if:

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Choose Creatio if:

  • Creatio targets mid-market sales/CX needs
  • Creatio competes in enterprise/mid-market CRM evaluations
  • Sales/CX CRM focus

Product screenshots

Real product UI from our media library — no placeholders.

Creatio

  • Creatio Freedom UI homepage from official Creatio Academy documentation.
  • Creatio Freedom UI shell layout from official Creatio Academy documentation.
  • Creatio workplaces menu from official Creatio Academy documentation.
  • Creatio Sales product screen from official Creatio marketing CDN.

FAQ

Is ACT! better than Creatio?
There is no universal winner between ACT! and Creatio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which CRM fits which team?
ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Creatio: Creatio targets mid-market sales/CX needs
Which is stronger for sales automation?
Creatio leads on sales automation (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does ACT! or Creatio have a free plan?
ACT!: No free plan. Creatio: No free plan.
How does ACT! vs Creatio pricing compare?
Creatio starts from $40.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between ACT! and Creatio?

Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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