ACT! vs Copper
ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Copper fits copper fits many small-business crm evaluations.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
No free plan
VS
Our verdict
There is no universal winner between ACT! and Copper. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Copper if: Copper fits many small-business CRM evaluations
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps
Starting from $23.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose ACT! if…
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Copper if…
- Copper fits many small-business CRM evaluations
- Copper is evaluated here as a CRM/sales tool
- Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps
- You prioritize ease of use
Overall recommendation
There is no universal winner between ACT! and Copper. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Copper's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Copper wins | Copper leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Copper wins | Copper leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Copper wins | Copper leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Copper wins | Copper leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Copper wins | Copper leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Copper wins | Stronger custom pipelines availability |
| Integrations | Copper wins | Copper leads on integrations (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Copper wins | Copper leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Copper wins | Copper leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Copper wins | Copper leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | ACT! | Copper |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | ACT! | Copper |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Not evidenced |
| Workflow automation | Moderate | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | ACT! | Copper |
|---|---|---|
| Reporting | Moderate | Strong |
| Forecasting | Not evidenced | Moderate |
Platform
| Feature | ACT! | Copper |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Moderate | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
ACT!
- ACT! (contact sales)Custom
Copper
From $23.00/user/mo
- Basic$23.00/user/mo
- Professional$59.00/user/mo
- Business$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | ACT! | Copper |
|---|---|---|
| 5 | — | ~$115.00/mo (Basic × 5) |
| 10 | — | ~$230.00/mo (Basic × 10) |
| 25 | — | ~$575.00/mo (Basic × 25) |
| 50 | — | ~$1,150.00/mo (Basic × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Pricing notes use verified research when available for ACT! and Copper. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Copper
Best for ease of use
Copper leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Copper
Best for pipeline management
Copper leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Copper
Best for sales automation
Copper leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for ACT! vs Copper — not generic category copy.
Pipeline management
Copper aheadOn pipeline management, Copper is ahead. ACT!: Trails Copper on this criterion. Copper: Copper leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (ACT!: Moderate; Copper: Strong); Reporting (ACT!: Moderate; Copper: Strong); Custom pipelines (ACT!: Moderate; Copper: Strong).
Email capabilities
Copper aheadOn email capabilities, Copper is ahead. ACT!: Trails Copper on this criterion. Copper: Copper leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Copper aheadOn sales automation, Copper is ahead. ACT!: Trails Copper on this criterion. Copper: Copper leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Copper aheadOn reporting, Copper is ahead. ACT!: Trails Copper on this criterion. Copper: Copper leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
Copper aheadOn value for money, Copper is ahead. ACT!: Trails Copper on this criterion. Copper: Copper leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
ACT!
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Copper
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
ACT!
- Trails on ease of use relative to Copper
- Trails on administration relative to Copper
Copper
- Stronger on ease of use: Copper leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Copper leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
ACT!: Strong. Copper: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose ACT! if…
- You need Copper's stronger ease of use more than ACT!'s strengths
- You need Copper's stronger pipeline management more than ACT!'s strengths
- You need Copper's stronger sales automation more than ACT!'s strengths
- Your primary fit looks closer to: Copper fits many small-business CRM evaluations
Don't choose Copper if…
- Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
ACT! wins when…
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Copper wins when…
Copper fits many small-business CRM evaluations
- Best for ease of useCopper
- Best for pipeline managementCopper
- Best for sales automationCopper
Which one should you choose?
Choose ACT! if:
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Copper if:
- Copper fits many small-business CRM evaluations
- Copper is evaluated here as a CRM/sales tool
- Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps
Product screenshots
Real product UI from our media library — no placeholders.
Copper
FAQ
- Is ACT! better than Copper?
- There is no universal winner between ACT! and Copper. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Copper leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Copper: Copper fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Copper leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does ACT! or Copper have a free plan?
- ACT!: No free plan. Copper: No free plan.
- How does ACT! vs Copper pricing compare?
- Copper starts from $23.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewACT! review
- reviewCopper review
- pricingACT! pricing
- pricingCopper pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativeCapsule alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between ACT! and Copper?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
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