ACT! vs Bitrix24
ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Bitrix24 fits bitrix24 fits many small-business crm evaluations.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
No free plan
VS
Our verdict
There is no universal winner between ACT! and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Email capabilities
- ✓ Administration
Bitrix24 is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Tie
- • Ease of use
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Starting from €0.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose ACT! if…
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
- You prioritize email capabilities
- You prioritize administration
Choose Bitrix24 if…
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
- You prioritize pipeline management
Overall recommendation
There is no universal winner between ACT! and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
ACT! trades toward email capabilities; Bitrix24 trades toward pipeline management.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Tie | ACT! and Bitrix24 are close on ease of use (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Bitrix24 wins | Bitrix24 leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Bitrix24 wins | Bitrix24 leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | ACT! wins | Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10). |
| Reporting | Bitrix24 wins | Bitrix24 leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Bitrix24 wins | Bitrix24 leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Bitrix24 wins | Bitrix24 leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | ACT! wins | ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Bitrix24 wins | Bitrix24 leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Bitrix24 wins | Bitrix24 leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | ACT! | Bitrix24 |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | ACT! | Bitrix24 |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Not evidenced |
| Workflow automation | Moderate | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | ACT! | Bitrix24 |
|---|---|---|
| Reporting | Moderate | Strong |
| Forecasting | Not evidenced | Moderate |
Platform
| Feature | ACT! | Bitrix24 |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Moderate | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
ACT!
- ACT! (contact sales)Custom
Bitrix24
From €0.00/user/mo
- Free€0.00/user/mo
- Basic€49.00/mo
- Standard€99.00/mo
- Professional€199.00/mo
- EnterpriseCustom
Pricing notes use verified research when available for ACT! and Bitrix24. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → ACT!
Best for email capabilities
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
- → ACT!
Best for administration
ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for pipeline management
Bitrix24 leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for sales automation
Bitrix24 leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for reporting
Bitrix24 leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for ACT! vs Bitrix24 — not generic category copy.
Pipeline management
Bitrix24 aheadOn pipeline management, Bitrix24 is ahead. ACT!: Trails Bitrix24 on this criterion. Bitrix24: Bitrix24 leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (ACT!: Moderate; Bitrix24: Strong); Reporting (ACT!: Moderate; Bitrix24: Strong); Custom pipelines (ACT!: Moderate; Bitrix24: Strong).
Email capabilities
ACT! aheadOn email capabilities, ACT! is ahead. ACT!: Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).. Bitrix24: Trails ACT! on this criterion.
Sales automation
Bitrix24 aheadOn sales automation, Bitrix24 is ahead. ACT!: Trails Bitrix24 on this criterion. Bitrix24: Bitrix24 leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Bitrix24 aheadOn reporting, Bitrix24 is ahead. ACT!: Trails Bitrix24 on this criterion. Bitrix24: Bitrix24 leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
Bitrix24 aheadOn value for money, Bitrix24 is ahead. ACT!: Trails Bitrix24 on this criterion. Bitrix24: Bitrix24 leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
ACT!
Pros
- Stronger on email capabilities
- Stronger on administration
Cons
- Trails on pipeline management
- Trails on sales automation
- Trails on reporting
Bitrix24
Pros
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on reporting
- Stronger on customization
Cons
- Trails on email capabilities
- Trails on administration
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
ACT!
- Comparable ease of use to Bitrix24
- Stronger on administration: ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix24
- Comparable ease of use to ACT!
- Trails on administration relative to ACT!
Integrations
Overlaps and exclusives from product integration data when available.
ACT!: Strong. Bitrix24: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose ACT! if…
- You need Bitrix24's stronger pipeline management more than ACT!'s strengths
- You need Bitrix24's stronger sales automation more than ACT!'s strengths
- You need Bitrix24's stronger reporting more than ACT!'s strengths
- Your primary fit looks closer to: Bitrix24 fits many small-business CRM evaluations
Don't choose Bitrix24 if…
- You need ACT!'s stronger email capabilities more than Bitrix24's strengths
- You need ACT!'s stronger administration more than Bitrix24's strengths
- Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
ACT! wins when…
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Bitrix24 wins when…
Bitrix24 fits many small-business CRM evaluations
- Best for email capabilitiesACT!
- Best for administrationACT!
- Best for pipeline managementBitrix24
- Best for sales automationBitrix24
Which one should you choose?
Choose ACT! if:
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Bitrix24 if:
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Product screenshots
Real product UI from our media library — no placeholders.
Bitrix24
FAQ
- Is ACT! better than Bitrix24?
- There is no universal winner between ACT! and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which CRM fits which team?
- ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Bitrix24: Bitrix24 fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Bitrix24 leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does ACT! or Bitrix24 have a free plan?
- ACT!: No free plan. Bitrix24: Free plan available.
- How does ACT! vs Bitrix24 pricing compare?
- Bitrix24 starts from €0.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewACT! review
- reviewBitrix24 review
- pricingACT! pricing
- pricingBitrix24 pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativeCapsule alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between ACT! and Bitrix24?
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