ACT! vs Affinity
ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Affinity fits crm built for venture capital, private equity, and private capital relationship networks.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
No free plan
VS
Our verdict
There is no universal winner between ACT! and Affinity. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Value for money
Affinity is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks
Starting from $166.67/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose ACT! if…
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
- You prioritize value for money
Choose Affinity if…
- CRM built for venture capital, private equity, and private capital relationship networks
- You prioritize ease of use
- You prioritize pipeline management
- You prioritize sales automation
Overall recommendation
There is no universal winner between ACT! and Affinity. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
ACT! trades toward value for money; Affinity trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Affinity wins | Affinity leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Affinity wins | Affinity leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Affinity wins | Affinity leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Affinity wins | Affinity leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Affinity wins | Affinity leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Affinity wins | Affinity leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Affinity wins | Affinity leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Affinity wins | Stronger custom pipelines availability |
| Enterprise suitability | Affinity wins | Affinity leads on scalability (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | ACT! wins | ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | ACT! | Affinity |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | ACT! | Affinity |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Workflow automation | Moderate | Moderate |
| Sales automation | Strong | Strong |
Reporting
| Feature | ACT! | Affinity |
|---|---|---|
| Reporting | Moderate | Strong |
Platform
| Feature | ACT! | Affinity |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Moderate | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
ACT!
- ACT! (contact sales)Custom
Affinity
From $166.67/user/mo
- Essential$2,000.00/user/mo
- Scale$2,300.00/user/mo
- Advanced$2,700.00/user/mo
- EnterpriseCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | ACT! | Affinity |
|---|---|---|
| 5 | — | ~$833.35/mo (Essential × 5) |
| 10 | — | ~$1,666.70/mo (Essential × 10) |
| 25 | — | ~$4,166.75/mo (Essential × 25) |
| 50 | — | ~$8,333.50/mo (Essential × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Pricing notes use verified research when available for ACT! and Affinity. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → ACT!
Best for value for money
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Affinity
Best for ease of use
Affinity leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Affinity
Best for pipeline management
Affinity leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Affinity
Best for sales automation
Affinity leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for ACT! vs Affinity — not generic category copy.
Pipeline management
Affinity aheadOn pipeline management, Affinity is ahead. ACT!: Trails Affinity on this criterion. Affinity: Affinity leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Reporting (ACT!: Moderate; Affinity: Strong); Custom pipelines (ACT!: Moderate; Affinity: Strong).
Email capabilities
Affinity aheadOn email capabilities, Affinity is ahead. ACT!: Trails Affinity on this criterion. Affinity: Affinity leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Affinity aheadOn sales automation, Affinity is ahead. ACT!: Trails Affinity on this criterion. Affinity: Affinity leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Affinity aheadOn reporting, Affinity is ahead. ACT!: Trails Affinity on this criterion. Affinity: Affinity leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
ACT! aheadOn value for money, ACT! is ahead. ACT!: ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Affinity: Trails ACT! on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
ACT!
Pros
- Stronger on value for money
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Affinity
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Cons
- Trails on value for money
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
ACT!
- Trails on ease of use relative to Affinity
- Trails on administration relative to Affinity
Affinity
- Stronger on ease of use: Affinity leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Stronger custom pipelines availability
Integrations
Overlaps and exclusives from product integration data when available.
ACT!: Strong. Affinity: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose ACT! if…
- You need Affinity's stronger ease of use more than ACT!'s strengths
- You need Affinity's stronger pipeline management more than ACT!'s strengths
- You need Affinity's stronger sales automation more than ACT!'s strengths
- Your primary fit looks closer to: CRM built for venture capital, private equity, and private capital relationship networks
Don't choose Affinity if…
- You need ACT!'s stronger value for money more than Affinity's strengths
- Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
ACT! wins when…
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Affinity wins when…
CRM built for venture capital, private equity, and private capital relationship networks
- Best for value for moneyACT!
- Best for ease of useAffinity
- Best for pipeline managementAffinity
- Best for sales automationAffinity
Which one should you choose?
Choose ACT! if:
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
Choose Affinity if:
- CRM built for venture capital, private equity, and private capital relationship networks
Product screenshots
Real product UI from our media library — no placeholders.
FAQ
- Is ACT! better than Affinity?
- There is no universal winner between ACT! and Affinity. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Affinity leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Affinity: CRM built for venture capital, private equity, and private capital relationship networks
- Which is stronger for sales automation?
- Affinity leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does ACT! or Affinity have a free plan?
- ACT!: No free plan. Affinity: No free plan.
- How does ACT! vs Affinity pricing compare?
- Affinity starts from $166.67/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewACT! review
- reviewAffinity review
- pricingACT! pricing
- pricingAffinity pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativeCapsule alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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