Zoho CRM Review
CRM SOFTWAREZoho CRM scores well on value, automation, and SMB fit. Scores reflect first-party research — not hands-on product testing.
Starting price
$0.00/user/month
Free plan
Yes
Free trial
Yes
Best for
SMB and mid-market sales teams needing affordable multi-edition CRM
SoftwareGlimpse review
7.4/10
Good
- Ease of use8
- Pipeline management8
- Sales automation8
- Email capabilities7
- Reporting7
- Customization8
Zoho CRM plans & pricing
USD per user/mo from zoho.com/crm/pricing.html (JS-rendered; corroborated Aug 2026 list): Free (up to 3 users); Standard $14 annual / $20 monthly; Professional $23 / $35; Enterprise $40 / $50; Ultimate $52 / $65. Free trial ~15 days. Confirm live checkout.
Standard
$14.00
per user / mo, billed annually
- Everything in Free, plus:
- Standard buyers
Professional
$23.00
per user / mo, billed annually
- Everything in Standard, plus:
- Teams that need deeper reporting and process controls
Enterprise
$40.00
per user / mo, billed annually
- Everything in Professional, plus:
- Organizations needing custom commercial terms
Ultimate
$52.00
per user / mo, billed annually
- Everything in Enterprise, plus:
- Ultimate buyers
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Rough monthly and annual cost for Zoho CRM based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $0.00
- Annual
- $0.00
Zoho CRM pricing compared
| Metric | Zoho CRM | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $0.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | Yes | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |