ACT! vs Zoho CRM
Compare ACT! and Zoho CRM on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Zoho CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Zoho CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Zoho CRM if: Free/Standard pricing and feature set fit SMB sales motions
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Best for
- • Free/Standard pricing and feature set fit SMB sales motions
- • Professional/Enterprise cover automation and reporting for growing teams
- • Sales CRM pipelines and automation are the core product story
Starting from $0.00/user/mo
Free plan available
ACT! vs Zoho CRM at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useZoho CRM
ACT!
Zoho CRM
- Pipeline managementZoho CRM
ACT!
Zoho CRM
- Sales automationZoho CRM
ACT!
Zoho CRM
- Email capabilitiesZoho CRM
ACT!
Zoho CRM
- ReportingZoho CRM
ACT!
Zoho CRM
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Zoho CRM
Best for ease of use
Zoho CRM leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Zoho CRM
Best for pipeline management
Zoho CRM leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Zoho CRM
Best for sales automation
Zoho CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Zoho CRM winsACT!
Trails Zoho CRM on this criterion
Zoho CRM
Zoho CRM leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Zoho CRM winsACT!
Trails Zoho CRM on this criterion
Zoho CRM
Zoho CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Zoho CRM winsACT!
Trails Zoho CRM on this criterion
Zoho CRM
Zoho CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Zoho CRM winsACT!
Trails Zoho CRM on this criterion
Zoho CRM
Zoho CRM leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Zoho CRM winsACT!
Trails Zoho CRM on this criterion
Zoho CRM
Zoho CRM leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Zoho CRM if
- Free/Standard pricing and feature set fit SMB sales motions
- Professional/Enterprise cover automation and reporting for growing teams
- Sales CRM pipelines and automation are the core product story
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Zoho CRM?
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- Independent criterion outcomes
- No invented scores or prices
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