SoftwareGlimpse

SAP Customer Experience vs SugarCRM

Compare SAP Customer Experience and SugarCRM on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20267 evidence sources12 screenshotsHow we compare
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SAP Customer Experience logo

SAP Customer Experience

6.9/10

SAP Customer Experience / Sales Cloud; custom enterprise quote only.

Best for

  • • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.

No free plan

Visit SAP Customer Experience
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between SAP Customer Experience and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

SAP Customer Experience is better for

  • ✓ Sales automation
  • ✓ Reporting
  • ✓ Integrations
  • ✓ Scalability

SugarCRM is better for

  • ✓ Ease of use
  • ✓ Email capabilities
  • ✓ Administration
  • ✓ Value for money

Tie

  • • Pipeline management
  • • Customization

Choose SAP Customer Experience if: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.

Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs

See detailed comparison ↓
SugarCRM logo

SugarCRM

7.1/10

Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.

Best for

  • • SugarCRM targets mid-market sales/CX needs
  • • SugarCRM competes in enterprise/mid-market CRM evaluations
  • • Sales/CX CRM focus

Starting from $59.00/user/mo

No free plan

Visit SugarCRM
Read review

SAP Customer Experience vs SugarCRM at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Ease of useSugarCRM

    SAP Customer Experience

    SugarCRM

  • Pipeline managementTie

    SAP Customer Experience

    SugarCRM

  • Sales automationSAP Customer Experience

    SAP Customer Experience

    SugarCRM

  • Email capabilitiesSugarCRM

    SAP Customer Experience

    SugarCRM

  • ReportingSAP Customer Experience

    SAP Customer Experience

    SugarCRM

Which CRM is better for you?

Quick picks based on fit — not a universal ranking.

  • → SAP Customer Experience

    Best for sales automation

    SAP Customer Experience leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SAP Customer Experience

    Best for reporting

    SAP Customer Experience leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SAP Customer Experience

    Best for integrations

    SAP Customer Experience leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SugarCRM

    Best for ease of use

    SugarCRM leads on ease of use (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SugarCRM

    Best for email capabilities

    SugarCRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SugarCRM

    Best for administration

    SugarCRM leads on administration (4/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Pipeline management

    Tie

    SAP Customer Experience

    SAP Customer Experience and SugarCRM are close on pipeline management (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    SugarCRM

    SAP Customer Experience and SugarCRM are close on pipeline management (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Email capabilities

    SugarCRM wins

    SAP Customer Experience

    Trails SugarCRM on this criterion

    SugarCRM

    SugarCRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Sales automation

    SAP Customer Experience wins

    SAP Customer Experience

    SAP Customer Experience leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    SugarCRM

    Trails SAP Customer Experience on this criterion

  • Reporting

    SAP Customer Experience wins

    SAP Customer Experience

    SAP Customer Experience leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    SugarCRM

    Trails SAP Customer Experience on this criterion

  • Value for money

    SugarCRM wins

    SAP Customer Experience

    Trails SugarCRM on this criterion

    SugarCRM

    SugarCRM leads on value for money (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose SAP Customer Experience if

  • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.

Choose SugarCRM if

  • SugarCRM targets mid-market sales/CX needs
  • SugarCRM competes in enterprise/mid-market CRM evaluations
  • Sales/CX CRM focus

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between SAP Customer Experience and SugarCRM?

Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.