SoftwareGlimpse

ACT! vs SAP Customer Experience

ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; SAP Customer Experience fits enterprise customer experience and sales cloud for sap-centric organizations needing crm aligned with sap erp.

Independently recommendedLast updated Sep 24, 20268 evidence sources4 screenshotsHow we compare
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ACT! logo

ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

  • • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

No free plan

Visit ACT!
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Our verdict

Our verdict

No universal winner

There is no universal winner between ACT! and SAP Customer Experience. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

  • ✓ Ease of use
  • ✓ Email capabilities
  • ✓ Administration
  • ✓ Value for money

SAP Customer Experience is better for

  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Reporting
  • ✓ Customization

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose SAP Customer Experience if: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP

See detailed comparison ↓
SAP Customer Experience logo

SAP Customer Experience

6.9/10

SAP Customer Experience / Sales Cloud; custom enterprise quote only.

Best for

  • • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP

No free plan

Visit SAP Customer Experience
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose ACT! if…

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses
  • You prioritize ease of use
  • You prioritize email capabilities

Choose SAP Customer Experience if…

  • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP
  • You prioritize pipeline management
  • You prioritize sales automation
  • You prioritize reporting

Overall recommendation

There is no universal winner between ACT! and SAP Customer Experience. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

ACT! trades toward ease of use; SAP Customer Experience trades toward pipeline management.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useACT! winsACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesSAP Customer Experience winsSAP Customer Experience leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationSAP Customer Experience winsSAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesACT! winsStronger email tracking availability
ReportingSAP Customer Experience winsSAP Customer Experience leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationSAP Customer Experience winsSAP Customer Experience leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsSAP Customer Experience winsSAP Customer Experience leads on integrations (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationACT! winsACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilitySAP Customer Experience winsSAP Customer Experience leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueACT! winsACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureACT!SAP Customer Experience
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureACT!SAP Customer Experience
Email syncStrongStrong
Email trackingStrongModerate
Workflow automationModerateStrong
Sales automationStrongStrong

Reporting

FeatureACT!SAP Customer Experience
ReportingModerateStrong

Platform

FeatureACT!SAP Customer Experience
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesModerateStrong
Mobile appStrongStrong
AI assistanceNot evidencedStrong

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

ACT! logo

ACT!

No free planFree trial available
  • ACT! (contact sales)Custom
SAP Customer Experience logo

SAP Customer Experience

No free planNo free trial evidenced
  • EnterpriseCustom

Pricing notes use verified research when available for ACT! and SAP Customer Experience. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → ACT!

    Best for ease of use

    ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → ACT!

    Best for email capabilities

    Stronger email tracking availability

  • → ACT!

    Best for administration

    ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SAP Customer Experience

    Best for pipeline management

    SAP Customer Experience leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SAP Customer Experience

    Best for sales automation

    SAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → SAP Customer Experience

    Best for reporting

    SAP Customer Experience leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for ACT! vs SAP Customer Experience — not generic category copy.

  • Pipeline management

    SAP Customer Experience ahead

    On pipeline management, SAP Customer Experience is ahead. ACT!: Trails SAP Customer Experience on this criterion. SAP Customer Experience: SAP Customer Experience leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Email tracking (ACT!: Strong; SAP Customer Experience: Moderate); Workflow automation (ACT!: Moderate; SAP Customer Experience: Strong); Reporting (ACT!: Moderate; SAP Customer Experience: Strong).

  • Email capabilities

    ACT! ahead

    On email capabilities, ACT! is ahead. ACT!: Stronger email tracking availability. SAP Customer Experience: Trails ACT! on this criterion.

  • Sales automation

    SAP Customer Experience ahead

    On sales automation, SAP Customer Experience is ahead. ACT!: Trails SAP Customer Experience on this criterion. SAP Customer Experience: SAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    SAP Customer Experience ahead

    On reporting, SAP Customer Experience is ahead. ACT!: Trails SAP Customer Experience on this criterion. SAP Customer Experience: SAP Customer Experience leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    ACT! ahead

    On value for money, ACT! is ahead. ACT!: ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. SAP Customer Experience: Trails ACT! on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

ACT! logo

ACT!

Pros

  • Stronger on ease of use
  • Stronger on email capabilities
  • Stronger on administration
  • Stronger on value for money

Cons

  • Trails on pipeline management
  • Trails on sales automation
  • Trails on reporting
SAP Customer Experience logo

SAP Customer Experience

Pros

  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on reporting
  • Stronger on customization

Cons

  • Trails on ease of use
  • Trails on email capabilities
  • Trails on administration

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

ACT!

  • Stronger on ease of use: ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

SAP Customer Experience

  • Trails on ease of use relative to ACT!
  • Trails on administration relative to ACT!

Integrations

Overlaps and exclusives from product integration data when available.

ACT!: Strong. SAP Customer Experience: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose ACT! if…

  • You need SAP Customer Experience's stronger pipeline management more than ACT!'s strengths
  • You need SAP Customer Experience's stronger sales automation more than ACT!'s strengths
  • You need SAP Customer Experience's stronger reporting more than ACT!'s strengths
  • Your primary fit looks closer to: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP

Don't choose SAP Customer Experience if…

  • You need ACT!'s stronger ease of use more than SAP Customer Experience's strengths
  • You need ACT!'s stronger email capabilities more than SAP Customer Experience's strengths
  • You need ACT!'s stronger administration more than SAP Customer Experience's strengths
  • Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Alternatives worth considering

When neither product is the right fit.

  • HubSpot logoHubSpot

    AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Pipedrive logoPipedrive

    Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Capsule CRM logoCapsule

    Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.

  • Freshworks logoFreshsales

    Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

ACT! wins when…

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

SAP Customer Experience wins when…

Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP

  • Best for ease of useACT!
  • Best for email capabilitiesACT!
  • Best for administrationACT!
  • Best for pipeline managementSAP Customer Experience

Which one should you choose?

Choose ACT! if:

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Choose SAP Customer Experience if:

  • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP

Product screenshots

Real product UI from our media library — no placeholders.

FAQ

Is ACT! better than SAP Customer Experience?
There is no universal winner between ACT! and SAP Customer Experience. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales SAP Customer Experience: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP
Which is stronger for sales automation?
SAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does ACT! or SAP Customer Experience have a free plan?
ACT!: No free plan. SAP Customer Experience: No free plan.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between ACT! and SAP Customer Experience?

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Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

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