ACT! vs SAP Customer Experience
Compare ACT! and SAP Customer Experience on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and SAP Customer Experience. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
- ✓ Value for money
SAP Customer Experience is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose SAP Customer Experience if: Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.
SAP Customer Experience
SAP Customer Experience / Sales Cloud; custom enterprise quote only.
Best for
- • Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.
No free plan
ACT! vs SAP Customer Experience at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useACT!
ACT!
SAP Customer Experience
- Pipeline managementSAP Customer Experience
ACT!
SAP Customer Experience
- Sales automationSAP Customer Experience
ACT!
SAP Customer Experience
- Email capabilitiesACT!
ACT!
SAP Customer Experience
- ReportingSAP Customer Experience
ACT!
SAP Customer Experience
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → ACT!
Best for ease of use
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → ACT!
Best for email capabilities
Stronger email tracking availability
- → ACT!
Best for administration
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → SAP Customer Experience
Best for pipeline management
SAP Customer Experience leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → SAP Customer Experience
Best for sales automation
SAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → SAP Customer Experience
Best for reporting
SAP Customer Experience leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
SAP Customer Experience winsACT!
Trails SAP Customer Experience on this criterion
SAP Customer Experience
SAP Customer Experience leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
ACT! winsACT!
Stronger email tracking availability
SAP Customer Experience
Trails ACT! on this criterion
Sales automation
SAP Customer Experience winsACT!
Trails SAP Customer Experience on this criterion
SAP Customer Experience
SAP Customer Experience leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
SAP Customer Experience winsACT!
Trails SAP Customer Experience on this criterion
SAP Customer Experience
SAP Customer Experience leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
ACT! winsACT!
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SAP Customer Experience
Trails ACT! on this criterion
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose SAP Customer Experience if
- Enterprise customer experience and sales cloud for SAP-centric organizations needing CRM aligned with SAP ERP.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and SAP Customer Experience?
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- Independent criterion outcomes
- No invented scores or prices
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