SoftwareGlimpse

Mailchimp vs Mailjet

Compare Mailchimp and Mailjet on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20267 evidence sources7 screenshotsHow we compare

Compare another

Mailchimp

6.8/10

Email marketing with CRM features; freemium entry (secondary category: marketing).

Best for

• Marketing teams needing email + audience CRM features
• SMBs starting on freemium email marketing
• Buyers prioritizing campaigns over sales pipelines

Starting from $13.00/user/mo

Free plan available

Visit Mailchimp

VS

Our verdict

No universal winner

No universal winner. Choose based on which criteria matter most for your team.

Mailchimp is better for

✓ Templates
✓ Analytics

Mailjet is better for

✓ Automation
✓ Landing pages

Tie

• Integrations

Choose Mailchimp if: Marketing teams needing email + audience CRM features

Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor

See detailed comparison ↓

Mailjet

6.9/10

EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).

Best for

• EU/SMB teams needing marketing + transactional email in one vendor
• Developers wanting API/SMTP alongside campaigns
• Buyers comparing send-volume pricing vs contact-tier ESPs

Starting from $9.00/user/mo

Free plan available

Mailchimp vs Mailjet at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Starting pricingDepends
Mailchimp
Mailjet
Contact / subscriber limitsDepends
Mailchimp
Mailjet
Email send limitsDepends
Mailchimp
Mailjet
AutomationMailjet
Mailchimp
Mailjet
TemplatesMailchimp
Mailchimp
Mailjet

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

→ Mailchimp
Best for templates
Mailchimp leads on templates (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Mailchimp
Best for analytics
Mailchimp leads on analytics (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Mailjet
Best for automation
Mailjet leads on automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Mailjet
Best for landing pages
Stronger coverage across landing pages.

The biggest differences

Where the products diverge most clearly on verified criteria.

Starting pricing
Depends
Mailchimp
Mailchimp researched starting price from $13/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Mailjet
Mailchimp researched starting price from $13/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
Mailjet wins
Mailchimp
Trails Mailjet on this criterion
Mailjet
Mailjet leads on automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
Depends
Mailchimp
Mailchimp vs Mailjet on segmentation is not a scored universal winner in current research — choose by job fit.
Mailjet
Mailchimp vs Mailjet on segmentation is not a scored universal winner in current research — choose by job fit.
Analytics
Mailchimp wins
Mailchimp
Mailchimp leads on analytics (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailjet
Trails Mailchimp on this criterion
Templates
Mailchimp wins
Mailchimp
Mailchimp leads on templates (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailjet
Trails Mailchimp on this criterion

Which should you choose?

Choose Mailchimp if

Marketing teams needing email + audience CRM features
SMBs starting on freemium email marketing
Buyers prioritizing campaigns over sales pipelines

Choose Mailjet if

EU/SMB teams needing marketing + transactional email in one vendor
Developers wanting API/SMTP alongside campaigns
Buyers comparing send-volume pricing vs contact-tier ESPs

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

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Independent criterion outcomes
No invented scores or prices
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