Insightly vs Nutshell
Compare Insightly and Nutshell on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Nutshell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Reporting
- ✓ Customization
Nutshell is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Nutshell if: Nutshell fits many small-business CRM evaluations
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Best for
- • Nutshell fits many small-business CRM evaluations
- • Nutshell is evaluated here as a CRM/sales tool
- • Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Starting from $13.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Insightly and Nutshell. Numeric bars appear only when both products have approved scores.
- Nutshell
Ease of use
How quickly teams become productive.
Nutshell leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Nutshell8/10 - Tie
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Insightly and Nutshell are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Nutshell7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Insightly and Nutshell are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Nutshell7/10 - Nutshell
Email capabilities
Native email workflows and tracking.
Nutshell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly6/10Nutshell7/10 - Insightly
Reporting
Reporting and forecasting quality.
Stronger forecasting availability
Insightly6/10Nutshell6/10 - Insightly
Customization
Fields, workflows, and configurability.
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Nutshell6/10 - Tie
Integrations
Important third-party integrations.
Insightly and Nutshell are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Nutshell7/10 - Nutshell
Administration
Admin overhead and ongoing maintenance.
Nutshell leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
InsightlyWeakerNutshellStronger - Tie
Scalability
Fit as team size and complexity grow.
Insightly and Nutshell are close on scalability (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly7/10Nutshell7/10 - Depends
Value for money
Capability relative to total cost of ownership.
Insightly researched starting price $29/user/mo vs Nutshell $13/user/mo. Better value depends on which features you need on that plan.
Insightly8/10Nutshell8/10
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