Insightly vs Nutshell
Compare Insightly and Nutshell on features, pricing, and buyer fit using the same researched criteria.

Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Nutshell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Reporting
- ✓ Customization
Nutshell is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Nutshell if: Nutshell fits many small-business CRM evaluations

Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Best for
- • Nutshell fits many small-business CRM evaluations
- • Nutshell is evaluated here as a CRM/sales tool
- • Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Starting from $13.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
4
Criteria
10
Screenshots
23
Sources consulted
| Title | Product | Type |
|---|---|---|
| Insightly Pricing | Insightly | official-pricing-page |
| Insightly | Insightly | official-product-page |
| Nutshell Pricing | Nutshell | official-pricing-page |
| Nutshell CRM | Nutshell | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.