Creatio vs Keap
Compare Creatio and Keap on features, pricing, and buyer fit using the same researched criteria.
Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Creatio and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Creatio is better for
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Keap is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Sales automation
- • Integrations
Choose Creatio if: Creatio targets mid-market sales/CX needs
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Creatio vs Keap at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useKeap
Creatio
Keap
- Pipeline managementCreatio
Creatio
Keap
- Sales automationTie
Creatio
Keap
- Email capabilitiesKeap
Creatio
Keap
- ReportingCreatio
Creatio
Keap
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Creatio
Best for pipeline management
Creatio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Creatio
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (7/10 vs 7/10).
- → Creatio
Best for customization
Creatio leads on customization (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for ease of use
Keap leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for email capabilities
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for administration
Keap leads on administration (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Creatio winsCreatio
Creatio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Keap
Trails Creatio on this criterion
Email capabilities
Keap winsCreatio
Trails Keap on this criterion
Keap
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
TieCreatio
Creatio and Keap are close on sales automation (9/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Keap
Creatio and Keap are close on sales automation (9/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Creatio winsCreatio
Stronger coverage across reporting, forecasting. editorial scores are close (7/10 vs 7/10).
Keap
Trails Creatio on this criterion
Value for money
DependsCreatio
Creatio researched starting price $40/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Keap
Creatio researched starting price $40/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Creatio if
- Creatio targets mid-market sales/CX needs
- Creatio competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
Choose Keap if
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Related comparisons
Alternatives to consider
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Creatio and Keap?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.