Creatio vs Insightly
Creatio fits creatio targets mid-market sales/cx needs; Insightly fits insightly fits many small-business crm evaluations.
Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Creatio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Creatio is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Insightly is better for
- ✓ Ease of use
- ✓ Administration
Tie
- • Integrations
Choose Creatio if: Creatio targets mid-market sales/CX needs
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Creatio if…
- Creatio targets mid-market sales/CX needs
- Creatio competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
- You prioritize pipeline management
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
- You prioritize ease of use
Overall recommendation
There is no universal winner between Creatio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Creatio trades toward pipeline management; Insightly trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Insightly wins | Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Creatio wins | Creatio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Creatio wins | Creatio leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Creatio wins | Creatio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Creatio wins | Creatio leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Creatio wins | Creatio leads on customization (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Creatio and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Insightly wins | Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Creatio wins | Creatio leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Creatio | Insightly |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Creatio | Insightly |
|---|---|---|
| Email sync | Strong | Strong |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Creatio | Insightly |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Strong | Moderate |
Platform
| Feature | Creatio | Insightly |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Strong | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
Creatio
From $40.00/user/mo
- Growth$40.00/user/mo
- Enterprise$75.00/user/mo
- UnlimitedCustom
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Creatio | Insightly |
|---|---|---|
| 5 | ~$200.00/mo (Growth × 5) | ~$145.00/mo (Plus × 5) |
| 10 | ~$400.00/mo (Growth × 10) | ~$290.00/mo (Plus × 10) |
| 25 | ~$1,000.00/mo (Growth × 25) | ~$725.00/mo (Plus × 25) |
| 50 | ~$2,000.00/mo (Growth × 50) | ~$1,450.00/mo (Plus × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Creatio from $40/user/mo; Insightly from $29/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Creatio
Best for pipeline management
Creatio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Creatio
Best for sales automation
Creatio leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Creatio
Best for email capabilities
Creatio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for ease of use
Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for administration
Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Creatio vs Insightly — not generic category copy.
Pipeline management
Creatio aheadOn pipeline management, Creatio is ahead. Creatio: Creatio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Creatio on this criterion. Feature evidence also diverges on Forecasting (Creatio: Strong; Insightly: Moderate); AI assistance (Creatio: Strong; Insightly: Moderate).
Email capabilities
Creatio aheadOn email capabilities, Creatio is ahead. Creatio: Creatio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Creatio on this criterion.
Sales automation
Creatio aheadOn sales automation, Creatio is ahead. Creatio: Creatio leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Creatio on this criterion.
Reporting
Creatio aheadOn reporting, Creatio is ahead. Creatio: Creatio leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Creatio on this criterion.
Value for money
DependsValue for money: Creatio — Creatio researched starting price $40/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.. Insightly — Creatio researched starting price $40/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Creatio
Pros
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
- Stronger on reporting
Cons
- Trails on ease of use
- Trails on administration
Insightly
Pros
- Stronger on ease of use
- Stronger on administration
Cons
- Trails on pipeline management
- Trails on sales automation
- Trails on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Creatio
- Trails on ease of use relative to Insightly
- Trails on administration relative to Insightly
Insightly
- Stronger on ease of use: Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Creatio: Strong. Insightly: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Creatio if…
- You need Insightly's stronger ease of use more than Creatio's strengths
- You need Insightly's stronger administration more than Creatio's strengths
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
- Your primary fit looks closer to: Insightly is evaluated here as a CRM/sales tool
Don't choose Insightly if…
- You need Creatio's stronger pipeline management more than Insightly's strengths
- You need Creatio's stronger sales automation more than Insightly's strengths
- You need Creatio's stronger email capabilities more than Insightly's strengths
- Your primary fit looks closer to: Creatio targets mid-market sales/CX needs
Alternatives worth considering
When neither product is the right fit.
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Final verdict
Scenario-level close — not a repeat of the intro.
Creatio wins when…
Creatio targets mid-market sales/CX needs
Insightly wins when…
Insightly fits many small-business CRM evaluations
- Best for pipeline managementCreatio
- Best for sales automationCreatio
- Best for email capabilitiesCreatio
- Best for ease of useInsightly
Which one should you choose?
Choose Creatio if:
- Creatio targets mid-market sales/CX needs
- Creatio competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Product screenshots
Real product UI from our media library — no placeholders.
Creatio
Insightly
FAQ
- Is Creatio better than Insightly?
- There is no universal winner between Creatio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Creatio: Creatio targets mid-market sales/CX needs Insightly: Insightly fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Creatio leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Creatio or Insightly have a free plan?
- Creatio: No free plan. Insightly: No free plan.
- How does Creatio vs Insightly pricing compare?
- Creatio starts from $40.00/user/mo. Insightly starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewCreatio review
- reviewInsightly review
- pricingCreatio pricing
- pricingInsightly pricing
- alternativeSalesforce alternative
- alternativeHubSpot alternative
- alternativeDynamics 365 alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
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