Copper vs Keap
Compare Copper and Keap on features, pricing, and buyer fit using the same researched criteria.
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Copper and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Integrations
- ✓ Administration
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Choose Copper if: Copper fits many small-business CRM evaluations
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Copper and Keap. Numeric bars appear only when both products have approved scores.
- Copper
Ease of use
How quickly teams become productive.
Copper leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Keap7/10 - Copper
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Copper leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper7/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (8/10 vs 8/10).
Copper8/10Keap8/10 - Keap
Reporting
Reporting and forecasting quality.
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper6/10Keap7/10 - Keap
Customization
Fields, workflows, and configurability.
Keap leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper6/10Keap7/10 - Copper
Integrations
Important third-party integrations.
Copper leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Keap7/10 - Copper
Administration
Admin overhead and ongoing maintenance.
Copper leads on administration (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CopperStrongerKeapWeaker - Copper
Scalability
Fit as team size and complexity grow.
Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10).
Copper6/10Keap6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Copper researched starting price $23/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Copper7/10Keap6/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.