Copper vs Keap
Compare Copper and Keap on features, pricing, and buyer fit using the same researched criteria.

Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Copper and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Integrations
- ✓ Administration
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Choose Copper if: Copper fits many small-business CRM evaluations
Choose Keap if: Core packaging and automation library target SMB operators

Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
5
Criteria
10
Screenshots
22
Sources consulted
| Title | Product | Type |
|---|---|---|
| Copper Pricing | Copper | official-pricing-page |
| Copper CRM | Copper | official-product-page |
| Keap Pricing | Keap | official-pricing-page |
| Keap Homepage | Keap | official-product-page |
| Keap CRM Software | Keap | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.