Copper vs Insightly
Compare Copper and Insightly on features, pricing, and buyer fit using the same researched criteria.
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Copper and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Integrations
Insightly is better for
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Tie
- • Sales automation
Choose Copper if: Copper fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Copper and Insightly. Numeric bars appear only when both products have approved scores.
- Copper
Ease of use
How quickly teams become productive.
Copper leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Insightly7/10 - Copper
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Copper leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Insightly7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Copper and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper7/10Insightly7/10 - Copper
Email capabilities
Native email workflows and tracking.
Copper leads on email capabilities (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Insightly6/10 - Insightly
Reporting
Reporting and forecasting quality.
Stronger forecasting availability
Copper6/10Insightly6/10 - Insightly
Customization
Fields, workflows, and configurability.
Insightly leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper6/10Insightly7/10 - Copper
Integrations
Important third-party integrations.
Copper leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper8/10Insightly7/10 - Copper
Administration
Admin overhead and ongoing maintenance.
Copper leads on administration (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CopperStrongerInsightlyWeaker - Insightly
Scalability
Fit as team size and complexity grow.
Insightly leads on scalability (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Copper6/10Insightly7/10 - Depends
Value for money
Capability relative to total cost of ownership.
Copper researched starting price $23/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Copper7/10Insightly8/10
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