Copper vs Insightly
Compare Copper and Insightly on features, pricing, and buyer fit using the same researched criteria.
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Copper and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Integrations
Insightly is better for
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Tie
- • Sales automation
Choose Copper if: Copper fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Copper and Insightly.
Core CRM
| Feature | Copper | Insightly | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Copper | Insightly | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | Copper | Insightly | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Moderate | Tie |
Platform
| Feature | Copper | Insightly | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Strong | Tie |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Moderate | Moderate | Tie |
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