Copper vs Insightly
Compare Copper and Insightly on features, pricing, and buyer fit using the same researched criteria.
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Copper and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Integrations
Insightly is better for
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Tie
- • Sales automation
Choose Copper if: Copper fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Copper
Strengths in greenPros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on email capabilities
- Stronger on integrations
Cons
- Trails on reporting
- Trails on customization
- Trails on scalability
Best for
Copper fits many small-business CRM evaluations
Insightly
Trade-offs in redPros
- Stronger on reporting
- Stronger on customization
- Stronger on scalability
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on email capabilities
Best for
Insightly fits many small-business CRM evaluations
Choose if…
Choose Copper if
- Copper fits many small-business CRM evaluations
- Copper is evaluated here as a CRM/sales tool
- Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
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