Copper vs Insightly
Compare Copper and Insightly on features, pricing, and buyer fit using the same researched criteria.
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Copper and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Integrations
Insightly is better for
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Tie
- • Sales automation
Choose Copper if: Copper fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Copper vs Insightly at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useCopper
Copper
Insightly
- Pipeline managementCopper
Copper
Insightly
- Sales automationTie
Copper
Insightly
- Email capabilitiesCopper
Copper
Insightly
- ReportingInsightly
Copper
Insightly
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Copper
Best for ease of use
Copper leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Copper
Best for pipeline management
Copper leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Copper
Best for email capabilities
Copper leads on email capabilities (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for reporting
Stronger forecasting availability
- → Insightly
Best for customization
Insightly leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for scalability
Insightly leads on scalability (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Copper winsCopper
Copper leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails Copper on this criterion
Email capabilities
Copper winsCopper
Copper leads on email capabilities (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails Copper on this criterion
Sales automation
TieCopper
Copper and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Copper and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Insightly winsCopper
Trails Insightly on this criterion
Insightly
Stronger forecasting availability
Value for money
DependsCopper
Copper researched starting price $23/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Insightly
Copper researched starting price $23/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Copper if
- Copper fits many small-business CRM evaluations
- Copper is evaluated here as a CRM/sales tool
- Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Related comparisons
Alternatives to consider
Streak
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Copper and Insightly?
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- Independent criterion outcomes
- No invented scores or prices
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