Constant Contact vs Mailchimp
Compare Constant Contact and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and events
- • NA brand-familiar paid entry
Starting from $12.00/user/mo
No free plan
VS
Our verdict
Choose Mailchimp for freemium brand-familiar beginners; choose Constant Contact for local SMB/event-oriented email with Lite entry.
Constant Contact is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Segmentation
- ✓ Integrations
- ✓ AI features
Tie
- • Automation
- • Analytics
Choose Constant Contact if: Local SMBs and events
Choose Mailchimp if: Beginners wanting freemium brand recognition
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners wanting freemium brand recognition
Starting from $13.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Constant Contact and Mailchimp. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Constant Contact Lite from $12/mo at ≤500 contacts (no free plan). Mailchimp freemium Free for eligible audiences; paid contact-based — verify live.
Constant ContactDependsMailchimpDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Both scale with contacts — Constant Contact rises steeply; Mailchimp Free eligibility matters.
Constant ContactDependsMailchimpDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Plan-dependent send multipliers — confirm live.
Constant ContactDependsMailchimpDepends - Tie
Automation
Journey, drip, and workflow automation depth.
Constant Contact and Mailchimp are close on automation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Constant ContactTieMailchimpTie - Constant Contact
Templates
Email template quality and starting points.
Stronger coverage across email templates.
Constant ContactStrongerMailchimpWeaker - Mailchimp
Segmentation
Audience, behavior, and list segmentation depth.
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Constant ContactWeakerMailchimpStronger - Constant Contact
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
Constant ContactStrongerMailchimpWeaker - Tie
Analytics
Campaign, conversation, or workforce reporting depth.
Constant Contact and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Constant ContactTieMailchimpTie - Mailchimp
Integrations
Important third-party integrations.
Stronger coverage across integrations, forms, email sync.
Constant Contact7/10Mailchimp7/10 - Mailchimp
AI features
Useful AI for the primary job — not marketing fluff.
Mailchimp leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Constant ContactWeakerMailchimpStronger
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