Constant Contact vs Mailchimp
Compare Constant Contact and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and events
- • NA brand-familiar paid entry
Starting from $12.00/user/mo
No free plan
VS
Our verdict
Choose Mailchimp for freemium brand-familiar beginners; choose Constant Contact for local SMB/event-oriented email with Lite entry.
Constant Contact is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Segmentation
- ✓ Integrations
- ✓ AI features
Tie
- • Automation
- • Analytics
Choose Constant Contact if: Local SMBs and events
Choose Mailchimp if: Beginners wanting freemium brand recognition
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners wanting freemium brand recognition
Starting from $13.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
Constant Contact
Strengths in greenPros
- Stronger on templates
- Stronger on landing pages
Cons
- Trails on segmentation
- Trails on integrations
- Trails on ai features
Best for
Local SMBs and events
Mailchimp
Trade-offs in redPros
- Stronger on segmentation
- Stronger on integrations
- Stronger on ai features
Cons
- Trails on templates
- Trails on landing pages
Best for
Beginners wanting freemium brand recognition
Choose if…
Choose Constant Contact if
- Local SMBs and events
- NA brand-familiar paid entry
Choose Mailchimp if
- Beginners wanting freemium brand recognition
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