Brevo vs Klaviyo
Compare Brevo and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based pricing with high free contact storage
- • EU/SMB multi-channel email buyers
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
Brevo is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose Brevo if: SMBs wanting send-based pricing with high free contact storage
Choose Klaviyo if: Ecommerce brands needing catalog-aware flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing catalog-aware flows + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Brevo and Klaviyo. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Brevo: Free forever (300 emails/day); Starter from $9/mo by email volume. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).
BrevoDependsKlaviyoDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Brevo Free stores up to 100k contacts; paid is send-volume based. Klaviyo bills active profiles.
BrevoDependsKlaviyoDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Brevo Free 300/day; paid volume bands from 5k emails/mo. Klaviyo Free 500 emails/mo; paid scales with profiles.
BrevoDependsKlaviyoDepends - Klaviyo
Automation
Journey, drip, and workflow automation depth.
Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo8/10Klaviyo9/10 - Tie
Templates
Email template quality and starting points.
Brevo and Klaviyo have the same researched availability on email templates (Brevo: supported; Klaviyo: supported).
BrevoTieKlaviyoTie - Klaviyo
Segmentation
Audience, behavior, and list segmentation depth.
Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10Klaviyo9/10 - Brevo
Landing pages
Native landing-page or form builders.
Stronger landing pages availability
BrevoStrongerKlaviyoWeaker - Klaviyo
Analytics
Campaign, conversation, or workforce reporting depth.
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10Klaviyo9/10 - Tie
Integrations
Important third-party integrations.
Brevo and Klaviyo have the same researched availability on forms (Brevo: supported; Klaviyo: supported).
Brevo7/10Klaviyo9/10 - Klaviyo
AI features
Useful AI for the primary job — not marketing fluff.
Klaviyo leads on ai-features (7/10 vs 8/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10Klaviyo8/10
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