Brevo vs Klaviyo
Compare Brevo and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based pricing with high free contact storage
- • EU/SMB multi-channel email buyers
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
Brevo is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose Brevo if: SMBs wanting send-based pricing with high free contact storage
Choose Klaviyo if: Ecommerce brands needing catalog-aware flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing catalog-aware flows + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
Brevo
Strengths in greenPros
- Stronger on landing pages
Cons
- Trails on automation
- Trails on segmentation
- Trails on analytics
Best for
SMBs wanting send-based pricing with high free contact storage
Klaviyo
Trade-offs in redPros
- Stronger on automation
- Stronger on segmentation
- Stronger on analytics
- Stronger on ai features
Cons
- Trails on landing pages
Best for
Ecommerce brands needing catalog-aware flows + SMS
Choose if…
Choose Brevo if
- SMBs wanting send-based pricing with high free contact storage
- EU/SMB multi-channel email buyers
Choose Klaviyo if
- Ecommerce brands needing catalog-aware flows + SMS
- Teams prioritizing revenue attribution
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