Brevo vs Klaviyo
Compare Brevo and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based pricing with high free contact storage
- • EU/SMB multi-channel email buyers
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
Brevo is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose Brevo if: SMBs wanting send-based pricing with high free contact storage
Choose Klaviyo if: Ecommerce brands needing catalog-aware flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing catalog-aware flows + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
Brevo vs Klaviyo pricing
Brevo: Free + Starter from $9/mo (send-based). Klaviyo: Free + Email from ~$20/mo (active profiles; confirm slider). Affiliate economics excluded.
Brevo
From $9.00/user/mo
Klaviyo
From $20.00/user/mo
Brevo
Starting from $9.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 300 emails/day; up to 100,000 contacts stored (research).
- max email sends daily: 300
- max contacts stored: 100000
- Starter$9.00/mo
- From $9/mo monthly (~$8 annual) — email-volume billing from 5,000 emails/mo; not contact-based.
- included emails monthly entry: 5000
- StandardPopular$18.00/mo
- From $18/mo — automation, A/B testing, landing pages (research). Confirm live volume bands.
- included emails monthly entry: 5000
- Professional$499.00/mo
- From $499/mo Professional tier (research). Confirm included volume and features live.
- EnterpriseCustom
- Enterprise custom quote.
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brevo
$135.00/mo
Klaviyo
$300.00/mo
+$165.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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