Bitrix24 vs Insightly
Compare Bitrix24 and Insightly on features, pricing, and buyer fit using the same researched criteria.

Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Customization
- ✓ Scalability
- ✓ Value for money
Insightly is better for
- ✓ Ease of use
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Email capabilities
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations

Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Bitrix24 and Insightly. Numeric bars appear only when both products have approved scores.
- Insightly
Ease of use
How quickly teams become productive.
Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10Insightly7/10 - Tie
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Bitrix24 and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10Insightly7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Bitrix24 and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10Insightly7/10 - Tie
Email capabilities
Native email workflows and tracking.
Bitrix24 and Insightly are close on email capabilities (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10Insightly6/10 - Tie
Reporting
Reporting and forecasting quality.
Bitrix24 and Insightly are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10Insightly6/10 - Bitrix24
Customization
Fields, workflows, and configurability.
Bitrix24 leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix248/10Insightly7/10 - Tie
Integrations
Important third-party integrations.
Bitrix24 and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10Insightly7/10 - Insightly
Administration
Admin overhead and ongoing maintenance.
Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix24WeakerInsightlyStronger - Bitrix24
Scalability
Fit as team size and complexity grow.
Bitrix24 leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix248/10Insightly7/10 - Bitrix24
Value for money
Capability relative to total cost of ownership.
Better for value for money
Bitrix248/10Insightly8/10
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