Bitrix24 vs Insightly
Compare Bitrix24 and Insightly on features, pricing, and buyer fit using the same researched criteria.

Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Customization
- ✓ Scalability
- ✓ Value for money
Insightly is better for
- ✓ Ease of use
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Email capabilities
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations

Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Bitrix24 and Insightly.
Core CRM
| Feature | Bitrix24 | Insightly | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Bitrix24 | Insightly | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | Bitrix24 | Insightly | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Moderate | Moderate | Tie |
Platform
| Feature | Bitrix24 | Insightly | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Strong | Tie |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Moderate | Moderate | Tie |
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