Bitrix24 vs Cloze
Bitrix24 fits bitrix24 fits many small-business crm evaluations; Cloze fits relationship crm popular with real-estate and advisors, with pro through platinum annual per-user plans and a 14-day trial.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Cloze is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
Starting from $17.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Bitrix24 if…
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
- You prioritize sales automation
Choose Cloze if…
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
- You prioritize ease of use
- You prioritize email capabilities
Overall recommendation
There is no universal winner between Bitrix24 and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Bitrix24 trades toward sales automation; Cloze trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Cloze wins | Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Bitrix24 and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Bitrix24 wins | Bitrix24 leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Cloze wins | Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Bitrix24 wins | Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10). |
| Customization | Bitrix24 wins | Bitrix24 leads on customization (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Bitrix24 wins | Bitrix24 leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Cloze wins | Cloze leads on administration (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Bitrix24 wins | Bitrix24 leads on scalability (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Bitrix24 wins | Better for value for money |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Bitrix24 | Cloze |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Bitrix24 | Cloze |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Not evidenced | Strong |
| Workflow automation | Strong | Moderate |
| Sales automation | Strong | Strong |
Reporting
| Feature | Bitrix24 | Cloze |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Not evidenced |
Platform
| Feature | Bitrix24 | Cloze |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Moderate | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
Bitrix24
From €0.00/user/mo
- Free€0.00/user/mo
- Basic€49.00/mo
- Standard€99.00/mo
- Professional€199.00/mo
- EnterpriseCustom
Cloze
From $17.00/user/mo
- Pro$17.00/user/mo
- Silver$21.00/user/mo
- Gold$29.00/user/mo
- Platinum$42.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Bitrix24 | Cloze |
|---|---|---|
| 5 | — | ~$85.00/mo (Pro × 5) |
| 10 | — | ~$170.00/mo (Pro × 10) |
| 25 | — | ~$425.00/mo (Pro × 25) |
| 50 | — | ~$850.00/mo (Pro × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Bitrix24 from $0/user/mo; Cloze from $17/user/mo. Bitrix24 publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Bitrix24
Best for sales automation
Bitrix24 leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
- → Bitrix24
Best for customization
Bitrix24 leads on customization (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for ease of use
Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for email capabilities
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for administration
Cloze leads on administration (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Bitrix24 vs Cloze — not generic category copy.
Pipeline management
TieBitrix24 and Cloze are close on pipeline management. Bitrix24 and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. Feature evidence also diverges on Workflow automation (Bitrix24: Strong; Cloze: Moderate).
Email capabilities
Cloze aheadOn email capabilities, Cloze is ahead. Bitrix24: Trails Cloze on this criterion. Cloze: Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Bitrix24 aheadOn sales automation, Bitrix24 is ahead. Bitrix24: Bitrix24 leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Cloze: Trails Bitrix24 on this criterion.
Reporting
Bitrix24 aheadOn reporting, Bitrix24 is ahead. Bitrix24: Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).. Cloze: Trails Bitrix24 on this criterion.
Value for money
Bitrix24 aheadOn value for money, Bitrix24 is ahead. Bitrix24: Better for value for money. Cloze: Trails Bitrix24 on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Bitrix24
Pros
- Stronger on sales automation
- Stronger on reporting
- Stronger on customization
- Stronger on integrations
Cons
- Trails on ease of use
- Trails on email capabilities
- Trails on administration
Cloze
Pros
- Stronger on ease of use
- Stronger on email capabilities
- Stronger on administration
Cons
- Trails on sales automation
- Trails on reporting
- Trails on customization
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Bitrix24
- Trails on ease of use relative to Cloze
- Trails on administration relative to Cloze
Cloze
- Stronger on ease of use: Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Cloze leads on administration (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Bitrix24: Strong. Cloze: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Bitrix24 if…
- You need Cloze's stronger ease of use more than Bitrix24's strengths
- You need Cloze's stronger email capabilities more than Bitrix24's strengths
- You need Cloze's stronger administration more than Bitrix24's strengths
- Your primary fit looks closer to: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Don't choose Cloze if…
- You need Bitrix24's stronger sales automation more than Cloze's strengths
- You need Bitrix24's stronger reporting more than Cloze's strengths
- You need Bitrix24's stronger customization more than Cloze's strengths
- Your primary fit looks closer to: Bitrix24 fits many small-business CRM evaluations
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Bitrix24 wins when…
Bitrix24 fits many small-business CRM evaluations
Cloze wins when…
Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Best for sales automationBitrix24
- Best for reportingBitrix24
- Best for customizationBitrix24
- Best for ease of useCloze
Which one should you choose?
Choose Bitrix24 if:
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Choose Cloze if:
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
Product screenshots
Real product UI from our media library — no placeholders.
Bitrix24
FAQ
- Is Bitrix24 better than Cloze?
- There is no universal winner between Bitrix24 and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Cloze leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Bitrix24: Bitrix24 fits many small-business CRM evaluations Cloze: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Which is stronger for sales automation?
- Bitrix24 leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Bitrix24 or Cloze have a free plan?
- Bitrix24: Free plan available. Cloze: No free plan.
- How does Bitrix24 vs Cloze pricing compare?
- Bitrix24 starts from €0.00/user/mo. Cloze starts from $17.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBitrix24 review
- reviewCloze review
- pricingBitrix24 pricing
- pricingCloze pricing
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Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between Bitrix24 and Cloze?
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