Apptivo vs Keap
Compare Apptivo and Keap on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Integrations
Tie
- • Ease of use
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Keap. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
Apptivo and Keap are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Keap7/10 - Apptivo
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
Apptivo7/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Keap8/10 - Keap
Reporting
Reporting and forecasting quality.
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Keap7/10 - Apptivo
Customization
Fields, workflows, and configurability.
Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
Apptivo7/10Keap7/10 - Keap
Integrations
Important third-party integrations.
Keap leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Keap7/10 - Apptivo
Administration
Admin overhead and ongoing maintenance.
Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (6/10 vs 6/10).
ApptivoStrongerKeapWeaker - Apptivo
Scalability
Fit as team size and complexity grow.
Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10).
Apptivo6/10Keap6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Keap6/10
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