Apptivo vs Close
Compare Apptivo and Close on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Close is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Close if: Outbound sales teams that need a communication-centric CRM
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Best for
- • Outbound sales teams that need a communication-centric CRM
- • Teams that need dialing power and advanced outreach workflows
- • Teams that rely on calling, email, and SMS from the CRM
Starting from $9.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Apptivo
Strengths in greenPros
- Stronger on customization
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Best for
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Close
Trade-offs in redPros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Cons
- Trails on customization
Best for
Outbound sales teams that need a communication-centric CRM
Choose if…
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Close if
- Outbound sales teams that need a communication-centric CRM
- Teams that need dialing power and advanced outreach workflows
- Teams that rely on calling, email, and SMS from the CRM
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