Apptivo vs Close
Compare Apptivo and Close on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Close is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Close if: Outbound sales teams that need a communication-centric CRM

Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Best for
- • Outbound sales teams that need a communication-centric CRM
- • Teams that need dialing power and advanced outreach workflows
- • Teams that rely on calling, email, and SMS from the CRM
Starting from $9.00/user/mo
No free plan
Frequently asked questions
Common buyer questions about Apptivo vs Close.
There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
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