Apptivo vs Close
Compare Apptivo and Close on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Close is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Close if: Outbound sales teams that need a communication-centric CRM
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Best for
- • Outbound sales teams that need a communication-centric CRM
- • Teams that need dialing power and advanced outreach workflows
- • Teams that rely on calling, email, and SMS from the CRM
Starting from $9.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Apptivo and Close.
Core CRM
| Feature | Apptivo | Close | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Apptivo | Close | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Strong | Tie |
| Email sequences | Not evidenced | Strong | — |
| Call functionality | Not evidenced | Strong | — |
| Workflow automation | Strong | Strong | Tie |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | Apptivo | Close | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Not evidenced | Strong | — |
Platform
| Feature | Apptivo | Close | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Strong | Not evidenced | — |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
Additional capabilities
| Feature | Apptivo | Close | Winner |
|---|---|---|---|
| Data enrichment | Not evidenced | Strong | — |
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