Apollo.io vs Clearbit
Compare Apollo.io and Clearbit on features, pricing, and buyer fit using the same researched criteria.

Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Clearbit. Choose Apollo.io when Outbound and growth sales teams. Choose Clearbit when HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Clearbit is better for
- ✓ Ease of use
- ✓ Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Clearbit if: HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit

Clearbit
HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.
Best for
- • HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
- • Marketing and RevOps teams prioritizing form and CRM fill quality
- • Buyers who want enrichment without standing up a separate prospecting database
No free plan
Comparison scorecard
Criterion-by-criterion results for Apollo.io and Clearbit. Numeric bars appear only when both products have approved scores.
- Clearbit
Ease of use
How quickly teams become productive.
Clearbit leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apollo.io7/10Clearbit8/10 - Apollo.io
Contact data
Coverage and quality of contact data.
Stronger lead management availability
Apollo.ioStrongerClearbitWeaker - Apollo.io
Prospecting
Prospecting workflow strength.
Apollo.io leads on prospecting (8/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apollo.ioStrongerClearbitWeaker - Apollo.io
Email outreach
Outreach sequencing and deliverability tooling.
Apollo.io leads on email outreach (8/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apollo.ioStrongerClearbitWeaker - Clearbit
Integrations
Important third-party integrations.
Clearbit leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apollo.ioWeakerClearbitStronger - Apollo.io
Value for money
Capability relative to total cost of ownership.
Better for value for money
Apollo.io7/10Clearbit7/10
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