Apollo.io vs Clearbit
Compare Apollo.io and Clearbit on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Clearbit. Choose Apollo.io when Outbound and growth sales teams. Choose Clearbit when HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Clearbit is better for
- ✓ Ease of use
- ✓ Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Clearbit if: HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
Clearbit
HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.
Best for
- • HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
- • Marketing and RevOps teams prioritizing form and CRM fill quality
- • Buyers who want enrichment without standing up a separate prospecting database
No free plan
Feature comparison
Grouped feature support from verified product research for Apollo.io and Clearbit.
Core CRM
| Feature | Apollo.io | Clearbit | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Moderate | Apollo.io |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Apollo.io | Clearbit | Winner |
|---|---|---|---|
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Moderate | Apollo.io |
| Call functionality | Strong | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | Apollo.io | Clearbit | Winner |
|---|---|---|---|
| Reporting | Strong | Moderate | Apollo.io |
Platform
| Feature | Apollo.io | Clearbit | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Mobile app | Strong | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Apollo.io | Clearbit | Winner |
|---|---|---|---|
| Prospecting | Strong | Moderate | Apollo.io |
| Data enrichment | Strong | Strong | Tie |
| Contact data | Strong | Strong | Tie |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Not evidenced | — |
| Data export | Strong | Not evidenced | — |
| Email outreach | Strong | Moderate | Apollo.io |
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