Apollo.io vs Clearbit
Compare Apollo.io and Clearbit on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Clearbit. Choose Apollo.io when Outbound and growth sales teams. Choose Clearbit when HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Clearbit is better for
- ✓ Ease of use
- ✓ Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Clearbit if: HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
Clearbit
HubSpot-owned enrichment (Clearbit → Breeze Intelligence) for CRM fill and inbound intelligence — usage/credits via HubSpot, Starter+ required.
Best for
- • HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
- • Marketing and RevOps teams prioritizing form and CRM fill quality
- • Buyers who want enrichment without standing up a separate prospecting database
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Apollo.io
Strengths in greenPros
- Stronger on contact data
- Stronger on prospecting
- Stronger on email outreach
- Stronger on value for money
Cons
- Trails on ease of use
- Trails on integrations
Best for
Outbound and growth sales teams
Clearbit
Trade-offs in redPros
- Stronger on ease of use
- Stronger on integrations
Cons
- Trails on contact data
- Trails on prospecting
- Trails on email outreach
Best for
HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
Choose if…
Choose Apollo.io if
- Outbound and growth sales teams
- RevOps teams consolidating data + engagement
- Buyers who need prospecting more than classic CRM boards
Choose Clearbit if
- HubSpot customers that need CRM and inbound enrichment via Breeze Intelligence / Clearbit
- Marketing and RevOps teams prioritizing form and CRM fill quality
- Buyers who want enrichment without standing up a separate prospecting database
Still unsure which fits?
Answer a few buyer questions and get a shortlist matched to your priorities.
Best sales intelligence softwareSome visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.