ActiveCampaign vs Klaviyo
Compare ActiveCampaign and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • B2B/services teams comparing HubSpot/Keap for email-first GTM
Starting from $15.00/user/mo
No free plan
VS
Our verdict
Choose Klaviyo when ecommerce catalog flows and SMS attribution are the job; choose ActiveCampaign when B2B/services multi-step automation + CRM pipelines are the job.
ActiveCampaign is better for
- ✓ Integrations
Klaviyo is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Landing pages
- ✓ Analytics
Tie
- • Automation
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose Klaviyo if: Ecommerce brands needing Shopify-native flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing Shopify-native flows + SMS
- • Teams prioritizing revenue attribution analytics
Starting from $20.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ActiveCampaign and Klaviyo. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
ActiveCampaign: no free plan; researched Starter ~$15/mo at ~1k contacts (annual) with 14-day trial. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo at 251–500 profiles (confirm slider).
ActiveCampaignDependsKlaviyoDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
ActiveCampaign scales by contact band. Klaviyo scales by active profiles — different cost drivers at growth.
ActiveCampaignDependsKlaviyoDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Confirm live send rules for ActiveCampaign. Klaviyo Free caps emails; paid Email scales with profiles.
ActiveCampaignDependsKlaviyoDepends - Tie
Automation
Journey, drip, and workflow automation depth.
ActiveCampaign and Klaviyo are close on automation (9/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign9/10Klaviyo9/10 - Klaviyo
Templates
Email template quality and starting points.
Stronger coverage across email templates.
ActiveCampaignWeakerKlaviyoStronger - Klaviyo
Segmentation
Audience, behavior, and list segmentation depth.
Klaviyo leads on segmentation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign9/10Klaviyo9/10 - Klaviyo
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
ActiveCampaignWeakerKlaviyoStronger - Klaviyo
Analytics
Campaign, conversation, or workforce reporting depth.
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign8/10Klaviyo9/10 - ActiveCampaign
Integrations
Important third-party integrations.
Stronger coverage across integrations, forms, email sync.
ActiveCampaign8/10Klaviyo9/10 - Klaviyo
AI features
Useful AI for the primary job — not marketing fluff.
Klaviyo leads on ai-features (6/10 vs 8/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign8/10Klaviyo8/10
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