ActiveCampaign vs Klaviyo
Compare ActiveCampaign and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • B2B/services teams comparing HubSpot/Keap for email-first GTM
Starting from $15.00/user/mo
No free plan
VS
Our verdict
Choose Klaviyo when ecommerce catalog flows and SMS attribution are the job; choose ActiveCampaign when B2B/services multi-step automation + CRM pipelines are the job.
ActiveCampaign is better for
- ✓ Integrations
Klaviyo is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Landing pages
- ✓ Analytics
Tie
- • Automation
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose Klaviyo if: Ecommerce brands needing Shopify-native flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing Shopify-native flows + SMS
- • Teams prioritizing revenue attribution analytics
Starting from $20.00/user/mo
Free plan available
ActiveCampaign vs Klaviyo pricing
ActiveCampaign: contact-tier Starter/Plus/Professional (no free plan). Klaviyo: active-profile Free + Email from ~$20/mo (confirm slider). Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Klaviyo
From $20.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Klaviyo
Starting from $20.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- max active profiles: 250
- max email sends monthly: 500
- EmailPopular$20.00/mo
- From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- included active profiles entry: 500
- Email + SMS$35.00/mo
- From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- included active profiles entry: 500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Klaviyo
$300.00/mo
+$75.00/mo — Klaviyo costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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