ACT! vs Zendesk Sell
Compare ACT! and Zendesk Sell on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Zendesk Sell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Zendesk Sell is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Value for money
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Zendesk Sell if: Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.

Zendesk Sell
Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.
Best for
- • Sales CRM from Zendesk for teams that want pipeline management alongside the broader Zendesk customer experience stack.
Starting from $19.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Zendesk Sell. Numeric bars appear only when both products have approved scores.
- Zendesk Sell
Ease of use
How quickly teams become productive.
Zendesk Sell leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Zendesk Sell7/10 - Zendesk Sell
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Zendesk Sell leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Zendesk Sell7/10 - Zendesk Sell
Sales automation
Automations that reduce repetitive sales work.
Zendesk Sell leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Zendesk Sell7/10 - Zendesk Sell
Email capabilities
Native email workflows and tracking.
Zendesk Sell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Zendesk Sell7/10 - Zendesk Sell
Reporting
Reporting and forecasting quality.
Zendesk Sell leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Zendesk Sell7/10 - Zendesk Sell
Customization
Fields, workflows, and configurability.
Stronger custom pipelines availability
ACT!6/10Zendesk Sell6/10 - Zendesk Sell
Integrations
Important third-party integrations.
Zendesk Sell leads on integrations (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Zendesk Sell8/10 - Zendesk Sell
Administration
Admin overhead and ongoing maintenance.
Stronger custom pipelines availability
ACT!WeakerZendesk SellStronger - Zendesk Sell
Scalability
Fit as team size and complexity grow.
Zendesk Sell leads on scalability (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Zendesk Sell7/10 - Tie
Value for money
Capability relative to total cost of ownership.
ACT! and Zendesk Sell are close on value for money (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Zendesk Sell6/10
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